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Ethan Imboden, center. Photo from the blog of Rose Apodaca. The vibrator, in its evolution, has come a long, long way. The first vibrators, which debuted in the late 19th century, look nothing like sex toys as we know them today and everything like like the kind of power tools you’d find in the basement lair of a serial killer. They also came with sexy names like the “Shelton Deluxe-Wayne Vibrator” and “Dr. Ocara’s Pulsocon,” though more appropriate names for these toys run along the lines of the “Pleasure of Pain” and “Use me if you don’t want a clitoris by the time we’re through”. As the decades progressed, vibrator manufacturers continued to struggle with design. The design of 1950s-era vibrators were not a great improvement on the vibrators of the 1890s, as evidenced by this toaster on wheels-made-of-hot-rollers known as the Chic Glorifier. Though utilitarian vibrators have existed for over a century, it hasn’t been until recently that sex toy manufacturers have started realizing that while having an orgasm is sexy, having an orgasm with a something that looks like a power drill is not. Having sex with a person is generally more satisfying if you are attracted to the person in the first place, so why can’t the same philosophy be applied to the act of having sex with a toy? So along came Jimmyjane. Founded by Ethan Imboden in 2003, Jimmyjane is a local company headquartered in Potrero Hill that sells high design vibrators, with price points starting from around $100 to an almost inconceivable $2,750 for the Little Gold Eternity, a gold vibrator adorned in diamonds and etched with hearts that looks like something you’d find on rich cougar’s bedside table (if you were lucky). An expensive vibrator isn’t for everyone (I myself cannot fathom spending over $100 on anything that doesn’t involve a week’s worth of groceries or a plane ticket), but for those who want an aesthetically pleasing vibrator and have the money to spend, Jimmyjane is a nice little oasis in a world of scary vibrators. Even for this skinflint blogger, spending over a hundred dollars on Jimmyjane’s beautifully designed Form 6 is not beyond the realm of possible futures. Ethan sat down with the SFBG to talk about Jimmyjane and the changing future of vibrators.

SFBG: You went to Johns Hopkins and got your degree in electrical engineering, and then you went to Pratt for industrial design. So it actually really makes sense that you’re doing what you’re doing. But do you recall the first moments, in your history as a designer and engineer, when you realized you wanted to make vibrators?

EI: Yes absolutely. It’s etched indelibly in my memory. I was visiting a sex toy trade show with a potential client. That was really the first time I really entered into the world of sex toys and accessories. I was immediately struck by the fact that design had not touched the category and there was such an opportunity to take the same discipline in my background and apply them here. I had some experience with sex toys, but not a whole lot to be honest. And I had no idea how much experience my peers had with these types of products, but when I got back that’s all anyonen wanted to talk about.

SFBG: Looking at your vibes, there’s a perceptible aesthetic. It’s minimal, it’s modern, and definitely ‘less than more’ when it comes to ornament. But what, in your own words, is Jimmyjane’s design philosophy?