By Juliette Tang
Yesterday saw an interesting piece in the New York Times on the slow disappearance of plot-based porn flicks in favor of films comprised solely of sex scenes, without any narrative structure, that can easily be broken up and presented online. According to the Times, the DVD sales and rental industry was $3.62 billion in 2006 (a number estimated by Paul Fishbein, president of the AVN Media Network) but has fallen as much as 50% since then. Rather than solely filming feature length, plot-based movies, like Pirates XXX, which was released in 2005, studios are focusing more attention on filming vignettes instead — series of sex scenes that occasionally share a theme, like “Girls ‘n Glasses”.
While some are alarmed at the changes afoot in the industry, it’s a fact that studios are focusing less and less attention on making feature DVDs and that interest is only going to decrease from here. In this NYT video, Steven Hirsch, chief executive of Vivid Entertainment, states that while it wasn’t that many years ago that all of Vivid’s income was dependent on DVD sales, now, less than half of their income is generated from DVDs, largely due to the nature of the internet. Vivid now offers an online membership that users can subscribe to, that allows them to view video clips and photos simply by logging in.
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I sent an email to Ben Leon, a director at Raging Stallion Studios, a major gay porn studio located in San Francisco, and asked for his perspective on these changing trends. The NYT article doesn’t discuss gay porn, which has historically been much less attached to the plot-paradigm than straight porn. [You couldn’t fit much more on those old Super8 one-reelers! -Ed.]
He made an interesting point linking the new web model of porn with the uptick of interest in fetish material, which the NYT article didn’t really touch on either. Said Leon, “I also think that porn is changing as the culture changes. A new trend in porn is a heavy swing toward fetish material. This trend is not that different than the wider trend toward making internet content. The new fetish stuff and the internet sites are marketed to a very specific audience. This specialization is both a widening of the market but also a contraction in certain ways. Like mass media-as it becomes more pervasive it also becomes much more targeted. People are now able to find the information (or porn) they want filtered through whatever bias or glass they choose.”