Garrett Caples

Year in Music: Time out?

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This ain’t the hyphy movement, bra-bra.

Beeda Weeda, "(I Rep Oakland) I Don’t Rep the Bay"

It was a strange year for my long-running obsession, Bay Area rap. After two years of steady building, the scene reached a plateau in 2007, for various reasons. On the one hand, many of the hottest acts — from OGs San Quinn and E-40 to youngsters J-Stalin and Beeda Weeda — dropped discs in ’06 and have spent this year prepping follow-ups. E-40, for example, is finishing his second Reprise disc, The Ball Street Journal, while Stalin’s drafting his Prenuptial Agreement for local powerhouse SMC. Another factor has been the major labels, which have held up albums by their signees. After interminable delays, Reprise finally released the Federation’s It’s Whateva, but Atlantic is still sitting on Mistah FAB’s Yellow Bus Rydah; Capitol has yet to schedule Clyde Carson’s Theatre Music but is still spending money for features — by Snoop Dogg, the Game, etc. — which is a good sign.

"Basically, it’s on us," says Mayne Mannish, Carson’s former Team mate, now manager. "We have to turn in the best album we can." He suspects the album will be released in April 2008.

The most important development by far, however, has been the backlash against the hyphy movement. Among Bay rappers, who pride themselves on originality and are impatient with major-label foot-dragging, this was inevitable. Musically, though, it doesn’t really matter: the innovations of hyphy have transformed the Bay for good, even if the sound has diffused into the overall mix.

But the fundamental cause of the backlash has been the withdrawal of radio support by the Bay’s main hip-hop station, Clear Channel–owned KMEL, 106 FM. This lack of airplay began with a feud between KMEL managing director Big Von Johnson and Mistah FAB over FAB’s now-defunct Wild 94.9 radio show.

But FAB, for one, has kept the ball rolling. Even without radio support, his independent disc Da Baydestrian (Faeva Afta/SMC) has moved almost 17,000 copies — approaching the 20,000 sales of Son of a Pimp (Thizz Ent., 2005), which got him signed to Atlantic — and, according to SMC’s Will Bronson, is still selling strong. The Atlantic disc, FAB says, remains possible, but meanwhile he’s keeping it lit, recording an upcoming independent album with producer Alchemist. His freestyle victory in New York City over Royce Da 5’9" and their subsequent feud — now over — also garnered national attention. To top it all off, FAB’s released a new single via www.myspace.com/mistahfab, "Party On," with Snoop Dogg, one of the few mainstream rappers to support the Bay. He has given FAB the title "nephew," the ultimate endorsement from a senior rapper. "He’s a mentor," FAB says. "He teaches you in the studio and how to persevere."

Another promising sign regarding Bay Area’s rap future has been the number of new acts and strong recordings that have been bubbling to the surface. Ike Dola and Shady Nate have raised a buzz via mixtapes, and both plan albums for next year. Pittsburg’s Dubb 20 — a Mob Figaz affiliate — dropped his debut to little fanfare, but it’s among the best of the year. Turf Talk, meanwhile, catapulted himself to the top of our esteem with his accomplished West Coast Vaccine (Sic Wid It/30-30). There’s no lack of great music here.

If hyphy is no longer a so-called movement, however, the unity it represented remains key to the scene’s future success. "If we come together, we’ll be unstoppable," FAB says. "We’re an all-star team, but we have to stop worrying about the individual MVP and play together." *

A BAY AREA TOP 10


•V-White, Perfect Timin’ (V-White Ent./SMC)

•PSD, Keak Da Sneak, and Messy Marv, Da Bidness (Gateway/SMC)

•G-Stack, Welcome to Purple City (4 the Streets)

•Mistah FAB, Da Baydestrian (Faeva Afta/SMC)

•Dubb 20, Racks Macks Dope Tracks (FriscoStreetShow/Sumo)

•Turf Talk, West Coast Vaccine (Sick Wid It/30-30)

•J. Nash, Hyphy Love (Soul Boy Ent.)

•The Federation, It’s Whateva (Southwest Federation/Reprise)

•Jacka, The Jacka Is the Dopest (Demolition Men)

•J-Stalin and Shady Nate, Early Morning Shift 2 (Demolition Men)

My dinner with B-Legit

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I meet B-Legit in Concord for lunch at the Elephant Bar, an appropriately massive venue for a rapper of his stature and talents. With three albums by the Click — a group including his cousins E-40, D-Shot, and Suga T — and five solos under his belt, B-La hardly needs an introduction. Along with Too $hort, the Click started the Bay’s independent hip-hop scene, beginning with their 1989 12-inch under the name MVP. They soon formed a label, Sick Wid It Records, and B-La regales me with tales of their early hustles, like sneaking their records into music stores, which soon ordered copies after fans kept bringing the uninventoried items to the counter.

When Sick Wid It snagged a distribution deal with Jive in 1994, the latter rereleased B-La’s debut, Trying to Make a Buck, which had moved some 100,000 copies independently. With Jive behind him, the rapper released his best-known album, The Hemp Museum (1996), including the nonsingle hit "City to City," which still receives airplay on KMEL, 106.1 FM. When Jive started prioritizing pop groups like N’Sync, however, the man born Brandt Jones found himself on the back burner until Koch Records affiliate In the Paint bought his contract and released the already recorded Hempin’ Ain’t Easy (2000). After a second disc, the underpromoted Hard to B-Legit (2002), he and Koch parted ways.

Forming his own branch of Sic Wid It, Block Movement, B-Legit released a 2005 album with that title through local powerhouse SMC. Continuing the more experimental brand of mob music begun with Hard, Block Movement may be his greatest disc to date, particularly the tracks coproduced by Bedrock and Clyde Carson.

"I sat back and let Clyde Carson direct me," the Vallejo rapper says. "He directed four songs. I was trying to switch it up.

"Unfortunately, it came out about a month before hyphy really took off," he continues. "If you weren’t hyphy, you were kinda overlooked. It wasn’t unsuccessful, but it was bad timing." Even so, as hyphy’s trendiness began petering out, artists like B-Legit retained their core audience, thus weathering the storm.

While hard at work on a follow-up, B-La has paused to release an interim disc, Throwblock Muzic (Block Movement/SMC). Like the Who’s Odds and Sods (MCA, 1974), Throwblock collects dope tracks from throughout B-La’s career that, for one reason or another, didn’t make previous full-lengths.

"This is the teaser to prep everybody for the next album," he says. "But it’s a solid album too. It’s not just old-school. We worked on it." With its remixed tunes, swapped-in new beats, and new material, Throwback has the feel of a solid LP: beats by newer producers like Young L of the Pack and Dallas artist Goldfingers make the recording contemporary, even as cuts by Mike Mosley, E-A-Ski, and CMT recall the classic mob music days. The lead single, "GAME," stems from a 2001 session with Mac Dre, albeit with new music by Troy Sanders. As Dre and B-La trade bars on the second and third verses, it’s hard not to wish Dre had lived to collaborate more with his former Sick Wid It rival for Vallejo supremacy.

With B-La’s success and the explosion of E-40 on the national scene, opportunities to re-create the Click’s old family vibe are increasingly rare, due to scheduling pressures. Under these conditions, I ask, is there any possibility of a new Click album?

"Used to be you had to be in the studio together," B-La replies. "Now you do your session, send it to someone, and they send it back to you. But the music comes out better when you vibe on the spot together.

"We want to create that magic one more time," he says, coolly peeling off a $100 bill for the lunch. "But I would want this group album to have a sincere vibe, like we used to do it."

www.myspace.com/blegitthesavage

Out of the shadows

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So if you see me, I be where they don’t battle rhyme

28 and zipper or Eighth Street and Adeline

— Shady Nate, "Banga Dance (Remix)" (Zoo Ent.)

I meet up with Shady Nate at Eighth Street and Adeline, in the Acorn neighborhood of West Oakland, where he spent his youth. As we scout locations for photos, a man walks by peeling a tangerine. "I survive in West Oakland," he mutters, more to himself than to us. The statement fits the hard surroundings, though Shady’s presence lifts the general mood.

"Shady Nate?" an older drunk wearing gold chains and riding a kid’s bike enthuses. "You doin’ it big!"

A woman approaches, claiming she knows Shady. He punches her number into his phone. "I don’t know her," he says afterward, laughing. Another dude tells me he loves Livewire, the crew whose members include Shady and pint-size phenom J-Stalin from the adjacent Cypress Village hood. "They make music for us," the dude says with pride.

This appreciation is worth underscoring. The usual criticisms of ghetto rap’s violent, dope-slinging content always overlook the fact that it’s a product of its environment. Glorification or not, the grimy depictions of street life by rappers like Shady mean the world to people who would otherwise have no voice articuutf8g their struggles. As Mistah FAB put North Oakland on the rap map, so Shady has done for the Acorn, appearing alongside heavyweights Keak Da Sneak and San Quinn on J-Stalin’s hit "Banga Dance" remix.

Now Shady has his whole hood behind him, giving him the necessary buzz to launch his solo career. Recently signed to Hieroglyphics member Tajai’s Clear Label Records, which plans to drop his debut, Son of the Hood, in March 2008, Shady is currently warming up the streets with two projects: the Demolition Men mixtape Early Morning Shift 2, cohosted by Stalin, and a DJ Fresh album, Based on a True Story (FreshInTheFlesh). Combined with the recent successful Livewire West Coast tour, the discs confirm Shady’s taking his game to the next level.

BASED ON A TRUE STORY


"I got away with hella bad shit as a teen," the tall, wiry 26-year-old born Nate Findley confesses. "I always went to school, but after I’d be in the street with my partnas. I never got caught until I was 18, an adult. That’s how the corner is."

"My first case was a 211, a robbery," he says ruefully. "That fucked me up. Every time I get jacked [stopped by cops "on suspicion"], they punch my name in, first thing they see: ‘Oh, yeah, 211.’ I ain’t on probation. I don’t do nothing no more. But something you did as a kid haunts you even when you got a new life. So I’m motivating my people to do something else."

Yet even in his young d-boy days, Shady was already honing his MC skills. "The block would get hot, so we’d go to the studio," he explains. "But we wasn’t no real rappers. I started taking it seriously around ’03, when I hooked up with Stalin, seeing all the people he was meeting. I ain’t never really met nobody that really rapped before.

"Stalin helped me record my first solo mixtape, Shady Acres [2004]," Shady continues. "Then I got on his album On Behalf of the Streets [Livewire, 2006]."

GARAGE DAYS RE-REVISITED


That was around the time I met Shady at the Garage, the now-legendary East Oakland studio where On Behalf was produced by the Mekanix. At the time, Shady was hanging back, soaking up game, and the game was thick: everyone from the Mob Figaz to Kaz Kyzah, Keak, and FAB routinely came through. When the Mekanix teamed with Stalin and Kaz as the Go Boyz, Shady hopped on the project, laying down his first major tracks like "What I Seen," which appears on Early Morning Shift 2.

"Meeting these cats on the radio motivated me to work harder," Shady says. "I was kinda timid at first. I knew I could rap, but these niggas been doing this shit for a minute. I just got more confidence now."

It was impossible not to notice. In the months following the Go Boyz sessions and the closure of the Garage due to near-constant police surveillance, Shady’s raps took on a new intensity, documented in appearances on Beeda Weeda’s Homework (PTB, 2006) and Stalin’s original Early Morning Shift (2006). His flow has gone from sick to lethal: it’s an elastic, melodic delivery that accelerates to double time as it plows its way to the end of the verse. Though the slang isn’t as dense, the combination of speed and rhythm treads on E-40 terrain, repeatedly forcing you to rewind to figure out just what Shady is saying.

With his name ringing bells throughout Oakland, it’s easy to see why Clear Label — responsible for Beeda Weeda’s Turfology 101 (2006) — picked Shady as its next artist. Showcasing beats by Droop-E, the Mekanix, Beeda’s PTB camp, DJ Fresh’s Whole Shabang, and Traxademix, the upcoming Son of the Hood promises to be one of the hot releases of 2008.

"That’s my debut right there," Shady says with pride. "It’s sick. This is my first time having unlimited studio time. I can leave the club at 3:30 in the morning and go to the Hiero lab, and I ain’t never been like that before. I got my mojo back, so it’s good." *

Ready to break out of the farm leagues

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You can’t imagine all the types of shit I’ve seen in my life

You can’t imagine all the pain ’til you look in my eyes

Ike Dola, "This Is My Life"

I met Ike Dola two days after his father died. Not only did the 23-year-old East Oakland MC keep our appointment, but he’d also performed the same day his father succumbed to cancer. As Ike said, he’s "been strong through it all.

"I wasn’t going to do it, but Moms and my auntie told me to do it," Ike (né Isaac Walker) explained of his family’s show-must-go-on ethos. "They were both DJs. My daddy was a DJ and a truck driver. He’d come home late after driving the truck and still hit the club and DJ. He was real supportive. He’d knock my shit in the car. His favorite track was ‘Fuck What You Think.’

"Now I’ve got to take care of everything," he concluded. "It’s a little big for me."

ALL IN DA FAMILY


Ike’s increased responsibilities come at a time when his reputation has grown a little big as well. Having dropped his first two major solo projects — the mixtape Dope Illustrated and the more albumlike Beast Oakland (Nickel and Dime Ent.), mixed by DJ Fresh — in addition to guest spots on tracks by Husalah, Lee Majors, even Mac Dre himself, Ike is widely considered the next local MC who will blow up around here.

"He’s definitely next," said DJ Impereal, who, as a member of mixtape kings Demolition Men, touches all major Bay Area talent.

"He’s got his own style," Impereal said of the MC’s rapid-fire twang, delivered at a much higher pitch than his speaking voice. Ike’s unique vocals betray more than a hint of the Southern drawl that influences black Oaklandese, partly because his family moved to its ancestral Mobile, Ala., when he was 15.

"It’s hard out there," Ike recalled of those high school years. "It’s cool, though. At lunch we had the freestyle battles. A lotta guys knew me as ‘Dude from Oakland’ — I was rippin’ it." If Ike had an unfair advantage, it was simply because his auntie’s son happened to be Keak Da Sneak, already signed to Virgin as a member of 3X Krazy.

"I was always freestyling with Keak and them," Ike explained. "But when I moved to Alabama, my brother-in-law was rapping, and he was raw. I was, like, ‘What am I doing wrong?’ He’s, like, ‘Nigga, you need to write some shit.’

"When I got back I had a song called ‘Try Me,’<0x2009>" he continued. "I spit it for Keak. He was, like, ‘You ready!’ I wasn’t going to school, though, so he was damn near not fucking with me. He said if I go to school, he’d start fucking with me. But my credits didn’t transfer. They tried to put me in a low grade. I was, like, ‘Fuck that,’ but I went back and got my GED."

FARM AID


After that, Ike’s career took off, particularly when Keak formed the Farm Boyz with Ike and Bra Hef.

"We’d go to my auntie’s farm in [Sacramento to record]," Ike said. "The Farm Boyz was big in Sac even before the album came — that put me on the map." Their first, self-titled album (2002) quickly sold out and was never re-pressed. Their second album, Farm Boyz 2 (Thizz Ent., 2005), was even more successful.

"That was the time around Mac Dre dying," Ike said. "They were looking for something hot to put out. So we dropped that — that was some songs we already did. I’d been in Lee Majors’s lab, writing songs. Keak had songs, so we put them together."

Now Ike is concentrating on his solo career, and his distinctive voice — different from Keak’s but just as far out — has earned him huge underground buzz as he prepares for his first proper album for Nickel and Dime, collaborating with in-house producers like Trademark Traxx and 17-year-old phenom Swerve. Currently touring with J-Stalin’s Livewire, Ike hopes to build his buzz beyond the region, and his distinctive flavor provides more proof that the Bay Area’s rap resurgence is far from over.

www.myspace.com/ikedola

Class of 2007: J.Nash

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SUPERLATIVE Most Likely to Get Nasty

QUOTE "I’m about to eat your ass like soul food."

If you’re looking for the future of hyphy, vocalist J.Nash is already there. Never mind that his versatile vocals link the two hottest Bay Area rap albums this year: Mistah FAB’s Da Baydestrian (SMC) and Turf Talk’s West Coast Vaccine (Sic Wid It). His own album, Hyphy Love (Soul Boy/Urban Life), is a genre unto itself, a fusion of hyphy and R&B that Nash calls R&Bay. Hailing from East Oakland’s Murder Dubs — otherwise known as the 20s and home to Beeda Weeda, who appears on Hyphy Love — Nash used to rap, but, he points out, "Everyone was rappin’, so I switched," employing skills learned primarily at church. Nonetheless, apart from a brief stint as a member of vocal group Rewind, he says, "I always messed with rappers, like Laroo and Keak."

Nash’s date with destiny, however, was meeting up-and-coming rapper FAB, who appeared on Nash’s 2005 out-the-trunk album, Real Man (Soul Boy), shortly before blowing up with Son of a Pimp (Thizz Ent., 2005). "I thought I was doing him a favor," Nash says with a laugh, acknowledging how much the association with FAB boosted his career.

FAB protégé Rob E also produced half of Hyphy Love, letting his hair down even more than on Baydestrian. These tracks are fleshed out with productions by heavyweights like Droop-E and Sean T, whose beat on "Hyphy Dancin’" transforms the sound with a throwback ’80s paint job, resulting in one of the disc’s most unique songs.

Lest anyone think Hyphy Love is all hyphy and no love, Nash delivers a number of excellent, more conventional slow-jam-style ballads, with a flexible tenor that moves up to alto and down to baritone. As an artist who writes his own material, Nash never suffers from the lyrical banality typical of contemporary R&B. Like R. Kelly, whose work he admires, Nash brings out the nasty. There’s something hilarious about hearing the line "I’m sucking on those big ol’ boobs" delivered with the agonized passion of a slow jam. It’s a much more realistic thought in a sexual situation than the usual "Hold you in my arms" crap.

Nash has already started to generate buzz thanks to a lo-fi video for his advance single, "Cupcakin," with J-Stalin, which has scored more than 35,000 hits on YouTube and has been cross-posted all over the Net. A second, more professional video for the more hyphy "Show You Love" has just debuted. Expect live shows in clubs around the Bay.

"Once you see me perform," Nash says with a rapper’s swagger, "it’s over. I got you. You’re going to become a fan." (Garrett Caples)

Sweet release

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In the midst of hyphy’s ups and downs, Warner Bros./Reprise will finally drop the new Federation album, It’s Whateva, on Aug. 14. The group’s second major-label disc, after The Album (Virgin, 2003), which helped inaugurate the hyphy movement, It’s Whateva was originally slated for release last fall, until difficulties arose with its lead single, "Stunna Shades at Night." Based on Corey Hart’s ’80s hit "Sunglasses at Night," "Stunna Shades" was building a big buzz when the group learned the Canadian rocker refused to clear the sample.

"He felt like he wrote the song when he was young, and it meant a lot to him," producer and nonperforming Federation member Rick Rock says from Sacramento. Nonetheless, "Stunna Shades" "took off and was big promotion. But we never got a chance to really work it. To me that was a number one hit."

The delay caused by the "Stunna Shades" difficulties recalls the experience of Mistah FAB with his "Ghostbusters" remake, "Ghost Ride It." Though FAB had clearance to use the Ray Parker Jr. theme song, Columbia Pictures forced MTV and other outlets to stop playing "Ghost Ride It" ‘s buzz-building video due to its inclusion of the Ghostbusters logo. The lack of TV support convinced Atlanta to delay FAB’s disc.

Still, these two examples raise one major problem in the presentation of hyphy to a national audience. Remakes of goofy songs, "Ghost Ride It" and "Stunna Shades" rely on a novelty factor uncharacteristic of their genre. The best hyphy tunes have been startling originals, like FAB’s "Super Sic Wit It" and the Federation’s "Hyphy," and the former two tracks’ reliance on attention-getting pop culture reference points has only compounded the difficulty of breaking the Bay nationwide.

In any case, Rock worked on the album again, looking for a new single "that could be as big as ‘Stunna Shades.’ " Yet the group only accidentally stumbled onto one: "College Girl," an extended campus-themed meditation on "to give brain," rap slang for a blow job.

"We had the song, but then another dude had a similar song," Rock recalls. "I didn’t want it to come out after him, so I leaked it to radio. Then Warner Bros. started chasing it." The success of the single prompted Warner Bros. to schedule It’s Whateva for June, though it’s since been pushed back twice.

"It’s not a great time in the music industry, so I’m sure Warner is being real careful with the release," an unfazed Rock points out. "We need the right song, the right video to get it to come across."

While Rock will continue to add and drop tracks until the last minute, the rough version of It’s Whateva I heard is astounding enough as a hip-hop album. While it begins in a recognizably hyphy vein with tracks like "College Girl" and the 2006 single "18 Dummy," the recording soon veers into uncharted terrain that looks well beyond present trends in the Bay.

Heavy metal rave-up "Black Roses," with live drums courtesy of Blink-182’s Travis Barker, is one of the best realizations of a rock-rap fusion to date. The far-out groove on "I Met Yew" proves perfect for a cameo by Snoop Dogg, the only big-name rapper here besides E-40. The majority of the disc leaves hyphy behind in favor of a level of experimentation that recalls the golden age of hip-hop. Even in its present state, It’s Whateva displays a level of originality and all-out weirdness that fully justifies Rock’s statement that he’s "got a lot to show these youngsters about putting an album together."

"People want to know what’s next," Rock insists. "If you keep doing hyphy, people will say, ‘Oh, they’re still doing that hyphy shit.’ So I gotta do something different. I gotta put paint where it ain’t."

Hyphy and its discontents

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"Hyphy is here to stay because hyphy was created in the streets and the streets will be here forever."

E-40 in an e-mail, June 28

Send a 911 to the 415 and 510: does hyphy have a pulse? Several articles in recent months have suggested the answer is no. A May 13 San Jose Mercury News article, "What Happened to Hyphy?" by Marian Liu, for example, insists that a year ago, "the Bay Area seemed poised to become the center of the hip-hop universe," when, we are told, the genre "was ubiquitous at clubs, on the streets and on local radio stations." Now hyphy is "listless, with even local popularity beginning to dissipate."

This account of the rise and fall of hyphy is exaggerated to the point of fiction. Bay Area hip-hop has, of course, been cracking for at least two and a half years, following a long post-Tupac period of commercial decline now referred to as "the drought." But while the amount of local spins Bay Area music received increased, hyphy was never anything like ubiquitous on the radio. The small number of major-label signings never threatened to displace any presumed center of hip-hop’s stubbornly regional universe nor does such an image convey what’s been at stake in the Bay’s struggle for recognition.

According to the Arbitron radio ratings system, San Francisco is the fourth-largest market in the country, after New York City, Los Angeles, and Chicago. This figure includes Oakland but not Sacramento or San Jose, which are classed as separate markets but are considered by everyone from the rappers to the media and the listeners as part of the Bay Area in terms of hip-hop regions. All Bay Area artists want is to be treated like other rappers in similar areas of the country. Rappers from smaller markets like Houston (number six), Atlanta (number nine), Miami (number 12), and even St. Louis (number 20) routinely receive local airplay, major-label deals, and national exposure.

Only the Bay is denied such opportunities. While the publicity of E-40’s 2005 signing with BME/Warner Bros. scored hyphy coverage in national media like USA Today and secured the Bay its own episode of MTV’s region-oriented rap show, My Block, the music hasn’t had a chance to blow up. With the exception of E-40 — whose gold-selling 2006 album My Ghetto Report Card (BME/Warner Bros.) ensured a Warner Bros. release of his upcoming The Ball Street Journal — no Bay Area hip-hop artist has been permitted to drop a big-label full-length in the past two years. Albums by the Pack on Jive, Mistah FAB on Atlantic, Clyde Carson on Capitol, and the Federation on Warner Bros./Reprise have all experienced frustrating delays, fostering the notion that hyphy is foundering. But not everyone agrees with this impression.

DEAD OR ALIVE?


"How can hyphy be dead when the key players are still there?" 19-year-old producer extraordinaire and Sick Wid It Records president Droop-E asks. It’s a good question, for if the short history of the hyphy movement has proved anything, it’s that there’s no lack of hot Bay Area acts, from vets like Keak Da Sneak to new artists such as FAB to rappers who came up during the drought and didn’t get to shine, like Eddi Projex (formerly of Hittaz on Tha Payroll) and Big Rich (once of Fully Loaded). Carson, the Jacka, Beeda Weeda, J-Stalin, the Federation, Turf Talk, Kaz Kyzah, San Quinn, Messy Marv: the list of major-label-level talent only begins here, and the extent to which any of the above identify as hyphy hardly matters, inasmuch as for the rest of the country, hyphy stands for Bay Area hip-hop.

Many of these rappers predate hyphy, and while the word definitely has musical signification — it’s a fast, club-oriented sound inspired by crunk but transformed by electronica and techno flourishes — its most important function has been as a marketing tool to direct national attention back to the Bay. To write off hyphy as a passé trend is, in this sense, to write off the region, leaving the Bay back where it started.

Further complicating any so-called postmortem analysis of hyphy is the fact that the term also refers to the Bay Area culture of disaffected hood youths known for white Ts, dreadlocks, and ghost riding. "Hyphy is part of the street," Droop-E affirms, noting that the culture emerged before the name was attached or the music drew attention to it. The merging of this culture and a particular hip-hop sound in a single term is what makes hyphy so potent a concept, functioning in a manner akin to the word psychedelic in the late ’60s. This union between a lifestyle and an aesthetic is the chief justification for considering hyphy a movement, however vaguely articulated.

"The hyphy movement reflects what’s going on in the streets," Federation producer and national hitmaker Rick Rock says. "That will never die, as far as that goes. The kids are going to be hyphy. But the music — you don’t have to say ‘hyphy’ to do a hyphy song. If people are saying ‘go dumb’ on 10 different songs on the radio, then you’re shooting yourself in the foot."

Traxamillion — another architect of the hyphy sound and producer of Keak’s local number one hit "Super Hyphy" — agrees the music could be "losing its edge due to oversaturation of the same topics: scrapers, purp, pillz, shake ya dreads, and stunna shades," underscoring the tension between hyphy and a region whose rappers pride themselves on originality. Yet if hyphy’s lyrics often suffer from an overreliance on now-established slang, the limitations of its subject matter hardly seem greater than that of mainstream rap; the high-fashion emphasis of East Coast rap is infinitely more tedious.

In any case, Rock’s response has been to reinvigorate hyphy through the innovative impulse that led to its current form. "That hyphy sound I blueprinted, I don’t have to stay with it," Rock says. "Hopefully people will gravitate toward the new music, and that’ll be the new hyphy."

NEW SICK SOUNDS


Rock is leading the way with the Federation’s thrice-delayed It’s Whateva — finally to be released by Warner Bros. on Aug. 14 (see sidebar) — and his production on "I Got Chips," the guitar-driven first single off Turf Talk’s West Coast Vaccine (Sick Wid It), released in June. One of the year’s most anticipated Bay full-lengths, Vaccine more than fulfills its buzz. Besides the excellence of its composition as an album, it displays Turf Talk’s tremendous artistic growth in the number of flows he adds to his characteristic bark, from a whisper to a lazy drawl to a hyperactive bellow.

While Droop-E confirms that several major labels expressed interest in Vaccine, ultimately none pulled the trigger. Yet deals of various sorts keep trickling in, most recently for Keak, whose camp confirms his recent signing to national independent Koch. Tha Mekanix production squad is negotiating a rerelease of J-Stalin’s On Behalf of the Streets (Zoo Ent., 2006) through one of the biggest independent distributors in the States, Select-O-Hits. And more major-label ice has begun to thaw, as the Team member Carson reports that Capitol is leaning toward a mid-October release of his solo debut, Theatre Music.

"It’s going to be real good for the Bay," Carson says of his ambitious project, originally conceived as one continuous track, à la Prince’s Lovesexy (Warner Bros., 1988), though Capitol has nixed this risky idea. Yet Carson insists the album "will still be one body of music." Cobranded by the Game’s Black Wall Street Records and boasting appearances by the multiputf8um rapper, Theatre Music finds Carson busting over big-time beatmakers like Scott Storch and Wyclef Jean, and it’s hard to imagine Capitol squandering such resources.

SO HARD ON THE FUNKY RADIO


Another symptom of hyphy’s alleged demise, offered in the Merc and elsewhere, is its lack of current radio play. Yet if there’s been no recent hit on the level of Keak’s "Super Hyphy," it’s because KMEL and other hip-hop stations have withdrawn support for local music.

"The radio play on the hyphy movement has definitely slowed down," Traxamillion says. "They play a few Bay joints here and there, but overall I feel a lot of the radio play is coming to a halt."

Mistah FAB, for example, has a pair of new singles, "Goin’ Crazy," highlighting Too $hort and D4L of "Laffy Taffy" fame, and "Race 4 Ya Pink Slips," with Keak and Spice 1. But you’ll never hear these on KMEL, as the station has stopped playing FAB.

"It’s the politics of radio," says FAB, who claims that since he accepted his Friday-night radio gig at KYLD, he’s been subject to an unofficial ban at KMEL, courtesy of musical director Big Von Johnson — though both stations belong to Clear Channel. "As an artist, I find this hard to accept," FAB confesses. "As a businessman, I realize why." Nonetheless, FAB was surprised that ending his radio show had no effect on the ban.

"It hurts the movement," he says, and he’s right. His 2005 radio hit "Super Sic Wit It" was one of the catalysts of hyphy, bringing other local music in its wake. "If we can’t get the support here at home, how can we expect to break nationwide?"

FAB has a point: local rap needs radio to generate sales, which in turn generate label deals. At press time, Johnson hadn’t respond to several requests seeking his side of the story, yet the Arbitron ratings speak for themselves.

In summer 2006, when it was playing hyphy, KMEL was the number two station in the market, after KGO-AM talk radio. That winter, when it began slacking off, KMEL finished at number seven, tied with KYLD. (Spring ratings aren’t yet posted.) This is difficult to reconcile with the claim that hyphy’s popularity has dissipated. Yet while hyphy — and by extension, Bay Area rap — may never break nationally if KMEL doesn’t support it, even fewer people will tune in to KMEL if the station doesn’t play it.

Nearly every Bay Area rapper I’ve met seeks what Messy Marv once called "that major label shine." Yet the lack of hyphy-era major-label-deal flash — or rather follow-through — thus far may stem more from the general decline of the corporate music system than from the strength or weakness of local hip-hop. Fewer major-label albums are being released now compared with earlier periods of pop, and those imprints are generally taking fewer chances and are often unable to move fast enough for rap. Radio, moreover, has lost at least a portion of its audience to Internet alternatives like MySpace and YouTube, both of which FAB credits with mitigating the impact of absent radio play. Given the fact that a popular independent artist can potentially make more money — at the price of much glory, perhaps — than many bigger names, it’s hard not to wonder if the major labels do hip-hop more harm than good. It’s something to consider as we wait to see if the Federation’s new album, whateva its final form, keeps hyphy’s momentum alive.*

Toolin’ around the Bay

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Nothing’s ever straightforward for Bay Area hip-hop. After the hyphy-fueled buzz of the past three years, the road to major-label glory remains beset by difficulties. The unexpected delay of Mistah FAB’s Atlantic project, the loss of the Federation’s lead single for their Warner/Reprise album due to sample-clearance issues, the lack of a firm date for Clyde Carson’s Capitol disc — all have fostered a certain amount of frustration as the Bay waits for a new artist to shine on the national level alongside Too $hort and E-40.

While Bay Area acts try to jump into the majors, however, a major-label act has suddenly jumped into the Bay, as crunk pioneer Pastor Troy has released his new album, Tool Muziq, through local powerhouse SMC Recordings. Departing from Universal after three albums followed by a flurry of underground releases over the past two years, the Atlanta resident has chosen the independent route despite the interest of imprints like Interscope and Cash Money in his continued viability as a hitmaker.

"It’s a fool," Troy says by phone. "I like to say what I want to say without worrying if it’s going to be cut off by the bosses. On an independent label, you’re really at your own discretion."

Well, almost. While SMC allows Troy the creative freedom he lacked on his heavily A&R–<\d>ed Universal full-lengths, the rapper narrowly averted a showdown with several retail chains that threatened not to carry the album under its original title, Saddam Hussein.

"I came up with the name because I felt like I’m comin’ back into the game," Troy explains. "I keep that military edge to my music. And Saddam, everything he was going through, as much controversy as his name was sparking at the time — I was, like, ‘I’m gonna call my album Saddam Hussein!’ He’d just been executed and everything."

I confess I’ve always been a fan of rappers using the names of dictators notable for their defiance of the United States. In gangsta rap, names like Noreaga and our own J-Stalin are a positive advance in political consciousness compared to the glorification of Italian American mobsters. While Troy insists the title wasn’t politically motivated, the threat of retail censorship raises First Amendment issues not unlike those faced by Paris when he was forced to conceal the provocative cover of Sonic Jihad (2003) — portraying a jet on a collision course with the White House — under a plain black sleeve.

"It’s no big deal," Troy says. "We just switched the title before we ran into a brick wall." Despite the brouhaha, however, "Saddam," produced by Young Jeezy hitmaker Shawty Redd, remains the lead single. "Who am I?" Troy screams over the intro. "I’m the motherfuckin’ president! And I … will … live!" The recentness of Saddam’s execution, combined with the Pastor’s army-of-one style of crunk, lends an undeniable potency to this invocation. Yet it’s also hilarious — Saddam as Skeletor — and essentially devoid of political content: like many raps, "Saddam" is primarily about its rapper, though it’s amusing to imagine Saddam shouting, "I don’t want your bitch, nigga!" as Troy does here. But instead of a rock opera devoted to the late Sunni strongman, Tool Muziq is an extraordinarily well-rounded hip-hop album, and Troy’s ability to flow over a wide variety of tracks — from the gangsta R&B of "Wanting You" to the conscious-thug, letter-from-jail-themed "Hey Mama" — demonstrates a technical virtuosity well beyond that of your average crunk MC.

"Everybody knows crunk is my specialty," Troy says. "But you just can’t crunk ’em to death. You got to give them good listening. I had a 50-year-old woman tell me she’s waiting on the album to drop. Goodness gracious! I gotta cater to a lot of people."

The addition of Pastor Troy to SMC’s roster is an unexpected but welcome event for Bay Area hip-hop, insofar as he lends a national profile to the local label’s increasing reputation. Evolving out of RT Entertainment, which helped Moedoe move 36,000 units of Keak Da Sneak’s Copium (2003), and then Sumday Entertainment, responsible for Messy Marv’s 28,000-selling Disobayish (2004), SMC concentrates on Bay Area acts, even as it looks strategically to other regions. In 2005 the label dropped its first official releases, Block Movement, by B-Legit, and Speaking Tongues, a solo album by Bizzy Bone of Los Angeles’ Bone Thugs-n-Harmony, which sold 40,000 copies. SMC’s connection to Troy goes back to last year, when it served as third-party distributor for his 40,000-seller Stay Tru (845 Ent.). The rapper was so pleased with the label’s performance, he decided to cut to the chase for Tool Muziq.

"We’re going to keep having a relationship together," Troy confirms, as he and SMC are working out the details for a new release by Troy’s group D.S.G.B. "They needed a guy like Pastor Troy to shake it up for real."

And while Troy has no intention of leaving the Dirty South, his new connection to the Bay offers the tantalizing prospect of further collaboration between the regions’ related genres.

"Hyphy and crunk — it’s the same kind of music to me," Troy says. "I’m sure SMC will have me get down with Messy Marv. I want to go out there and go dumb!"

www.myspace.com/pastortroy

Holdin’ the weight of the Bay

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Still looks like slavery

But it’s the black legacy

Mistah FAB, "100 Bars"

One night last September, I hitch a ride with G-Stack of the Delinquents and Dotrix of Tha Mekanix to Dem Hoodstarz’s album release party in San Francisco. As we park outside the club, Mistah FAB rolls up with a modest posse. In contrast to his usual iced-out Technicolor clubwear, the man also known as Fabby Davis Jr. is low-key, dressed all in black, a pair of designer stunna shades supplying the main clue to his identity. He hops in Stack’s car to hear a newly laid track for the latter’s upcoming Purple Hood, then we set out for the club, a less than half block journey whose distance is lengthened interminably by a series of well-wishers and business consultations. It’s like following two CEOs across the floor of the stock exchange: Stack is on two cell phones, trying to shake hands with someone. FAB, meanwhile, handles minor transactions, poses for a photo, and takes a call, all while briefing me on the deal he had just signed with Atlantic Records for Da Yellow Bus Rydah, the much-anticipated follow-up to his 2005 disc, Son of a Pimp (Thizz Ent.).

Near the door, a man takes FAB aside. "FAB, you gotta do something about the violence," he says, meaning specifically the 141 homicides in Oakland in 2006 under former mayor and present attorney general Jerry Brown. FAB nods at what is clearly an unreasonable request, albeit one that reflects the disproportionate political burden borne by black entertainers in America. No one would turn to, say, Justin Timberlake to stop violence. Then again, I imagine no one asks Keak Da Sneak either. FAB’s position, in other words, is unique.

Though he made his early reputation as a freestyle battle rhymer and owes his success to hyphy hits like "Super Sic Wit It," FAB’s lyrics seldom stray into gangsta or pimp terrain — the title of his last album is simply literal. Yet he can get down on a track with the most thugged-out MCs. Aside from the giants Too $hort and E-40 and on par with the perpetually hot Keak, FAB is the rapper all Bay Area rappers want on their albums, because he has the biggest buzz on the radio and in the streets. His popularity gives him influence, but FAB commands respect in the hood because he’s from the hood: his compass-based hit "N.E.W. Oakland" was the first major rap recognition of his native North Oakland as a hood. This rapport with the alienated and isolated ghetto youth who constitute hyphy’s core audience separates him from the vast majority of MCs to whom the label "conscious" may be applied.

"You go up to someone in the hood and be, like, ‘Dick Cheney had a heart attack,’ they be, like, ‘Who the fuck is Dick Cheney?’" FAB says later. "But you tell him, ‘Jay-Z donated a million dollars to improve water in Africa,’ they be, like, ‘For real?’ That’s something of their world. Being a Bay Area artist, I’m of their world. So you have the opportunity to teach without them knowing."

"People who have influence," FAB continues, "have an obligation to tell people, ‘Preserve life. Save lives. Help lives.’ But it’s hard to reach people if you’re not giving them something they relate to. The hyphy movement is something they relate to. Hyphy gets you in the door, to open their ears to what I’m saying. It’s up to them to digest it."

That night at the club, FAB exerts his influence. When things get salty between security and Dem Hoodstarz’s East Palo Alto associates, the group calls FAB to the stage to perform their collaboration "Ugh." Things chill out. FAB issues an impromptu plea against violence and murders. These are problems no single person can solve, but FAB is doing his part. Yet by the show’s finale — the "Getz Ya Grown Man On" remix, on which he has a verse — Fabby Davis has left the building. Being Mistah FAB, I realize, can be exhausting.

FOLLOW THE YELLOW BUS ROAD


Mistah FAB’s deal with Atlantic is a landmark in a scene long neglected by the majors. Along with Clyde Carson’s signing with Capitol, FAB’s arrangement — including distribution for his Faeva Afta Entertainment — is the first serious acknowledgment of the renaissance Bay Area rap has undergone in the past three years. Unlike E-40, a regional star who’d already achieved putf8um sales on Jive before his push last year by Warner Bros., FAB’s an unknown quantity outside the Bay. And in contrast to Frontline or the Federation — whose deals came through the respective backing of nationally known producers E-A-Ski and Rick Rock — FAB is the first evidence for a new generation of local rappers that enough talent and dedication can get you signed. It’s another weight on the shoulders of the man born Stanley Cox Jr.

"Lots of people are putting their hopes into the album," he acknowledges. "They’re, like, ‘I hope FAB do it, because it’ll kick in the door for all of us.’ I realized when I was creating this album it’s not just something I want to do. It’s something my whole region depends on."

Da Yellow Bus Rydah‘s journey has been anything but smooth, however. Bottom line: Atlantic has postponed the album’s tentatively scheduled spring release, due to controversy surrounding the Ghostbusters-themed advance single, "Ghost Ride It." A tribute to the hood-invented practice of throwing your car in neutral as you walk alongside and steer, "Ghost Ride It" was generating a buzz through its a video on YouTube and the minor-league MTVs when a Dec. 29, 2006, Associated Press story ("Hip-Hop Car Stunt Leaves 2 Dead") linked the song with a pair of unrelated deaths: Davender Gulley, 18, of Stockton, who "died after his head slammed into a parked car while he was hanging out the window of an SUV," and an unnamed "36-year-old man dancing on top of a moving car [who] fell off, hit his head and died in what authorities said was Canada’s first ghost riding fatality." While the scant details obscure whether these incidents stemmed from ghost riding or more traditional automotive horseplay, Fox News’s Hannity and Colmes found the trend alarming enough to call FAB on the carpet in January.

"You understand that a lot of kids look up to you?" Sean Hannity accused rather than asked FAB. "They sing your songs. They dress like you. They talk like you — they wanna be you!" Aside from displaying an oversimplified sense of the relationship between artist and audience, Hannity’s remark reveals a comic lack of familiarity with hip-hop and their guest in particular: what part of "Super Sic Wit It" do you sing? Moreover, while rap fans undoubtedly draw from the same well of slang, the idea that they all talk the same — or even like FAB, for that matter — is a stereotype.

"I don’t think they expected me to be so articulate," FAB recalls with a laugh. Yet among MCs, FAB is singular interview subject. While he has a clear sense of his talent and importance, he’s more apt to discuss his personal relationship with God or how his lonely childhood as a latchkey kid inspired him to create rather than brag about how real he is. His power to articulate the struggle of urban youth — to explain the rage that motivates, say, ghost riding — is the very reason he’s often labeled the spokesperson for a hyphy movement otherwise devoted to "going dumb."

Hannity treated FAB like he’s dumb, but FAB turned the tables. Hannity’s denunciation of his effect on the "kids" prompted the rapper to question whether his influence rightly extends to a Canadian 11 years his senior, which Hannity countered by accusing FAB of wanting as much "money and controversy" as he can get. When FAB speculated on the influence of turning on the TV and seeing 3,000 soldiers die in Iraq, Alan Colmes was sent in as a balm, ending the segment.

"Both those people were adults," FAB says later of the ghost-riding deaths. "I feel bad for the families, but at the end of the day, an adult has to take responsibility for his actions."

GHOSTBUSTED


The next pothole for Yellow Bus was a late March cease and desist letter from Columbia Pictures for copyright infringement in the "Ghost Ride It" video — just as it was about to debut on MTV’s 106 and Park. "We had permission [to use the Ghostbusters van] from the man who built it and owns it," FAB explains. "But Columbia owns the logo." The video was immediately pulled from all media outlets, impairing Atlantic’s ability to market the single nationally. As a result, the Yellow Bus has been parked. The official explanation, from Atlantic VP Mike Carin, is that the label is focusing on FAB’s "artistic development." Despite the inevitable rumor that the rapper was dropped, Carin confirms that "the deal is still in place."

Still, such delays have silenced many MCs’ buzz: witness how the delay of Raekwon’s album on Aftermath has converted excitement into skepticism, or how the Team’s World Premiere (Moedoe/Koch, 2006) dropped too long after its singles had peaked, leading to lower-than-expected sales. Fortunately, the structure of FAB’s distribution deal allows him an unusual degree of freedom.

"They were willing to sacrifice certain things," he says of his initial decision to sign with Atlantic among competing offers. "They allowed me to do what I want to do — if I want to drop an independent album, I can."

ENTER DA BAYDESTRIAN


This flexibility has allowed the prolific FAB to immediately walk out another new album, Da Baydestrian, on May 15, through SMC/Fontana. Although, according to SMC cofounder Will Bronson, Atlantic has options to include as many as five of its songs on Yellow Bus, Baydestrian is an otherwise distinct project intended to satisfy the demand for a follow-up to Son of a Pimp. FAB’s also preparing a series of summer releases, including a second installment of the all-freestyle Tonite Show with DJ Fresh. (Fresh, incidentally, edited FAB’s 2005 DVD, The Freestyle King, now packaged with Baydestrian as a bonus.) With Beeda Weeda and J-Stalin, representing the East and West respectively, FAB’s formed the multihood group N.E.W. Oakland, whose mixtape is nearing completion. Prince of Da Bay (In Yo Face/Hooker Boy Filmz), a documentary on FAB by local hip-hop director Dame Hooker, should be out by press time, while FAB’s next DVD, Shoobalaboobie TV, is in the works.

"You do what you have to do to keep the buzz going," FAB says. "Also sales — on the independent level, your numbers are what’s important [to major labels]." Da Baydestrian thus has Atlantic’s blessing, but its commercial success will determine the fate of his deal.

Yet the need to appeal to the marketplace hasn’t inhibited FAB’s creativity, and Da Baydestrian refuses to play it safe. Rather than exploit the hyphy sound he helped establish, FAB only sprinkles it in, most obviously on the remix of the Traxamillion-produced "Sideshow" and the opening title track, one of six bangers produced by FAB protégé Rob-E. The young Martinez-born producer proves his versatility on tracks like the triumphant "Get This Together" and the melancholy "Life on Track," featuring Faeva Afta vocalist J-Nash, whose Hyphy Love drops in August. Another four productions by Son of a Pimp collaborator Genessee contribute to Baydestrian‘s in-house feel even as the family breaks new ground: "Can’t Wait," say, evokes Andre 3000’s explorations of go-go, filtered through FAB’s hyphy sensibility, while "Shorty Tryin’ 2 Get By" is a contemporary "Keep Ya Head Up" spiced with Bay Area R&B. The album is refreshingly free of skits, and guest stars are kept to a minimum, but Too $hort blesses the disc three times, an unambiguous stamp of approval from Bay rap’s founder.

What makes Da Baydestrian one of the most extraordinary albums since hyphy’s inception, however, is its social consciousness. "Deepest Thoughts," for example, hits out at President George W. Bush, but even more pointedly at Gov. Arnold Schwarzenegger for expanding the prison system instead of aiding the poor. The Sean T–produced "Crack Baby Anthem" addresses teen dope dealers, seeking to uplift without castigating or glorifying their activities — for the nonghetto audience, the song connects the dots between poverty, crime, and the present political climate. FAB describes his approach as "hip-hyphy," presenting an alternative to hip-hop fans who consider hyphy juvenile or incomprehensible. Granted, the disc’s school bus and helmet imagery — referring to the hyphy concept of acting "retarded" — is hardly p.c. Nonetheless, FAB’s lunchbox-wielding Baydestrian is a welcome change from the exaltation of guns and dope adorning your average rap album.

"In no way am I trying to say I’m like Martin Luther King or Malcolm X," FAB explains. "But I realized I could create nonsense and seem to support ignorance, or I can get people to start looking at the reality of it, and the reality of it is that young blacks are dying, not only in the Bay; they’re dying everywhere. We’ve been raised in a warlike civilization. We’ve been brainwashed to accept war as the proper thing to do when things don’t go right."

"Tupac [Shakur] said it himself," FAB concludes. "He said, ‘I’m not going to be the one to change the world. But I guarantee I’ll plant a seed in the mind of someone who does.’ We’re all the Tupac generation. Pac was hyphy."

While I don’t think it’s my place to declare FAB the next Tupac, I can’t fail to be struck by his invocation of the Bay Area icon. On a superficial level, of course, with all his non-thugged-out, cartoonish imagery, FAB is nothing like Pac, just as the hyphy movement differs from the Bay’s mid-’90s sound. Yet locally, if not nationally, the two rappers occupy the same position on the map of hip-hop: like Pac, FAB has cred with nearly everyone, he has a positive message within an utterly street aesthetic, and he makes tunes everyone wants to hear. No rapper has embodied all three attributes since Pac, and that combination makes FAB extraordinary. *

Purple reign

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I first heard the Delinquents in 1999, when "That Man!" was in heavy rotation on KMEL. Its subject matter — caring for the kids while the wifey’s out cheating — was unique in gangsta rap. "We came from the left with that," G-Stack says, yet the freshness of the concept, combined with a funky Mike D beat and memorable Harm hook, made it an instant classic. By then their 1999 album, Bosses Will Be Bosses (Dank or Die) was six months old, and they already had a storied past.

Part of the Bay’s early ’90s independent scene, building a buzz from the ground up, G-Stack and V-White dropped their debut, the cassette-only Insane, circa 1993, on their label, Dank or Die. After a pair of 1995 EPs — The Alleyway and Outta Control (both Dank or Die) — the Delinquents signed to Priority at the same time the imprint inked its distribution deal with Master P’s then-Richmond-based No Limit Records. Yet during the promotional campaign for the 1997 full-length Big Moves, the duo learned the difference between being on Priority and being a priority.

"This was when ‘I’m ’bout It, ’bout It’ blew up for Master P," a relaxed Stack recalls at the East Oakland studio where he’s completing G-Stack Presents: Welcome 2 Purple City (4TheStreets), due March 27. "We promoting our album down south, West Coast, Midwest. Down south everything halted. We going into stores, they got huge Master P displays, and they didn’t even know we was coming out." The effect of this tepid label support, moreover, was compounded by backlash from their home audience, who equated independence with authenticity.

"At that time," Stack explains, "if you signed to a big label, people thought you weren’t real anymore. That affected our underground fan base. Then Priority didn’t support us. So we went back independent with Bosses, and our fans started messing with us again."

"Now we got a record buzzin’ on the streets. And radio wouldn’t support us, so a lot of local rappers started meeting, and everybody went up to KMEL. Nobody had a record at the time, and ours was doing good, so everybody pushed our record." He reviews the memory with satisfaction. "We kinda forced them to play it."

While the success of "That Man!" helped move 65,000 copies of Bosses, radio play was short-lived, because Clear Channel–owned KMEL had stopped playing local music. Yet even during the Bay’s leanest hip-hop years from 2000 to ’03, the Delinquents maintained a loyal following, selling out shows, moving units, and putting new talent on, as well as throwing the free Lake Berryessa Bash — think of a sideshow on Jet Skis — for thousands of fans every couple years. "They were the crazy glue of the town," says Dotrix 4000, who, as half of Tha Mekanix, produced several hot tracks on Purple City. "They held the scene together when it could’ve fell apart."

While the Delinquents have never lost their iconic status in the Bay — witness Stack’s representation of East Oakland on Mistah FAB’s geographical hit "N.E.W. Oakland" — they have strikingly chosen to pursue solo careers right as the region’s commercial fortunes are on the rise. Both rappers insist the decision has nothing to do with aesthetics or personal differences, and this is apparent from the warm vibe when V-White arrives for the photo shoot. Promoting his just-released Perfect Timin’ (V-White Ent./SMC), V explains the move as a way to stay original in what they see as an increasingly contentless hyphy movement.

"Chuck E. Cheese music," V says. "When I came up, the Bay was about game-spitters, cats with swagger. Now it’s, like, make up a word — do something stupid. That ain’t where I’m coming from. I’m with the reality rap, from them days when you rapped about what you was going through."

Stack is similarly defiant: "Our machine wasn’t built on what radio did for us. Now it’s hella different. If you independent, people think you’re weak. You need the radio to support you. I don’t like how it is now — I don’t kiss ass."

"I don’t have to make music the radio gotta play," V concludes. "I’m making music from my heart." Judging from Timin’ — a 27-track opus largely produced by protégé Big Zeke, spiked with hitworthy tracks by E-A-SKI and an intriguingly nonhyphy Traxamillion — V has a big heart, punctuating his tales of street crime with more personal memories, such as his daughter catching her first fish.

Stack meanwhile is using Purple City to introduce his own young crew, the Heem Team, as well as his alter ego, Purple Mane, who’s something like a dope-slinging superhero. A warm-up for Purple Hood, Stack’s proper solo debut, slated for July, Purple City began as a mixtape but morphed into a formidable album, including all-original beats by the likes of Tone Capone, FAB associate Rob-E, and Stack’s in-house team Sir Rich and Q. (For the record, the Delinquents were on the purple aesthetic — stemming from a variety of weed popular in Oakland — by the time of their 2003 mixtape, The Purple Project, a year before Big Boi and Dipset adopted it.)

The solo careers of V and Stack raise the question of what will happen to the Delinquents as a group. Both confirm a new album is on the table — most likely the final Delinquents project.

"We’ve been rapping since ’93," V says. "If I’m doing the same thing I was doing in ’93, that means I ain’t grew none. We’re just getting older."

"I feel very comfortable doing the last Delinquents album," Stack adds. "I can actually feel like I’ve completed it." *

So fresh, so clean

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Some weeks ago I ran by Melrose Middle School in East Oakland to catch DJ Fresh in action. Voted third-best DJ in the United States at the International Turntablist Federation finals in 1999, the 26-year-old veteran is a nationwide presence in hip-hop and handled the 1s and 2s behind figures such as Nas and Common before going on to produce a series of album-length projects during the past two years with Bay Area luminaries such as Mistah FAB, J-Stalin, and Sac-Town kingpin Smigg Dirtee. But the gig at Melrose was a little different: an afternoon class in rap and production for a bunch of mildly rambunctious middle schoolers. (He teaches two groups there, in addition to an adult education course at Eastside Alliance in Oakland.)

"This is my good class," he said with a wry smile, and in a way his performance managing the kids is more impressive to me than his two national tours as Nas’s DJ for Stillmatic and God’s Son (Sony, 2001 and 2002 respectively). Laid-back, allowing the students to address him as DJ Fresh, he can still rock the don’t-mess-with-me teacher mode when necessary, commanding respect and obedience. It’s something you need a knack for.

Fresh was born in Baltimore and moved with his mother to San Jose at age nine. He spent his teens going back and forth between the coasts, developing his talents on piano as well as turntables. "I tell people I started DJing when I was nine," he said, "because I was on them things, fucking with it every day." Inspired by older brothers DJ LS1 and DJ Dummy, who remained back East, the teenage Fresh joined 12-Inch Assassins, a clique of battle DJs featuring his siblings and DJ Chaps.

LS1 went on to DJ for DMX and more recently G-Unit, while Dummy worked with Onyx and currently DJs for Common. Through Dummy, Fresh got to perform at his first major rap shows, spinning at a number of Common gigs. By 18, Fresh was back in the Bay Area, only to be recruited by Nas, whose tours really put him on the map.

"The nigga just called me up one morning," Fresh recalled. "I knew it was going to happen, but I’m the kind of person, I’ll believe it when I see it. He was, like, ‘Have you done any major shows?’ I kinda lied. My brother told me, ‘Before you tell him what you want, tell him to make you an offer.’ So he made me an offer I couldn’t refuse. His manager called me back the next day, and it’s been on since then."

"After my second tour with him, I went to school," Fresh continued. "I took that money and used it for my schooling over at Expression in Emeryville. The tour shit is cool, but I didn’t want my eggs in one basket. I went for sound engineering — I learned a lot of shit there." Though many rap producers eschew such formal training for fear of losing their autodidactic uniqueness, Fresh is a prime example of someone whose education has only enhanced his natural talent. Check, for example, the mix on his 2006 collaboration with J-Stalin, The Real World: West Oakland (FreshInTheFlesh). The sound is spacious — huge — clean and clear as a bell, requiring technical virtuosity behind the boards. Combined with his knowledge of ’70s and ’80s R&B — "What I See," for example, interpolates "Strawberry Letter 22" — Fresh’s beats immediately stand out.

"When I make my beats, I still got the DJ mentality," Fresh said. "Right when you hear it, it’s catchy. When you doing a party, you trying to keep it cracking, keep it off the hook. I take a lot of old shit and re-create it and reflip it. Bring it back with 808s and claps and all that good stuff." While such music could hardly be described as hyphy, it was, in fact, Mistah FAB who first put Fresh on the map in the Bay, freestyling on a 2005 full-length in Fresh’s main series, The Tonite Show (FreshInTheFlesh).

"It was before FAB had blew up," Fresh pointed out. "We had a song called ‘We Go Stupid in the Bay.’ It had a buzz, so that was my first establishment. Then he needed his DVD made — The Freestyle King. So we swapped. I edited the whole shit. That put me on blast more too."

Both the DVD and The Tonite Show helped fuel the increasing buzz around FAB’s main album, Son of a Pimp (Thizz, 2005), a process Fresh hopes to replicate for FAB’s upcoming Sony disc, The Yellow Bus Rider. A second FAB-hosted Tonite Show is projected for a March release.

This year promises to be a big one for Fresh: His gang of impending Tonite Show releases includes a compilation with his frequent collaborators due Feb. 23, as well as The Tonite Show with DJ Fresh, a mixtape-style installment of Fresh DJing his own music, slated for late February on Koch Records. He’s also shooting beats at his previous big-name associates — soon to drop are Tonite Shows starring Beeda Weeda and J-Stalin, Nump of "I Got Grapes" fame, the Acorn neighborhood phenom Shady Nate, and even Nas himself — and he intends to start a production team, the Whole Shebang, with Jamon Dru, 10AK, and Tower, an extraordinarily deep-voiced rapper who’s a cousin of Richie Rich. To top a furious schedule, Fresh has a radio show, running Mondays through Fridays on the first and third weeks of every month on Rapbay.com, called The World’s Freshest Hour.

"He’s just a hustlin’ dude," FAB remarked. "He’s always on his grind, and I respect that. He’s very humble, and that’s what makes working with him so easy." *

myspace.com/thetoniteshow

myspace.com/djfreshh

myspace.com/thewholeshebang2

MAKING MESSY MARV

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One of the most extraordinary products of recent Fillmore history is Messy Marv, a rapper whose life reflects the neighborhood’s struggle with a half century of urban renewal and the ’80s-era introduction of crack into America’s ghettos. In 1996, when he was still in 10th grade, he released his first album, Messy Situations (Ammo). Though it sold around 15,000 units, Mess admits he didn’t take music seriously at first.
“I dropped out of high school due to family issues,” he says. “I had to grow up real fast and do the man thing, but I started doin’ the street thing.”
Nonetheless, Mess’s rap reputation grew, and in 1997 he hooked up with San Quinn to record Explosive Mode (Presidential, 1998), which has sold more than 50,000 copies. “There was a lot of hype around the hood about how he was better than me or I was better than him,” Mess says. “We decided to come together, and we made a classic.”
“At that time, I was really on the street, living outta cars, doing real bad things,” he recalls. “So Quinn and his mom took me in.”
Despite his success when few in the Bay were moving many units, Mess was unable to leave the dope game, partly due to his own addiction. “I inherited a cocaine habit,” the rapper says. “I been clean for a while, but I had a really bad habit. All I can say is ‘Say no to drugs.’” Though he won’t go into details, Mess confirms his triple life as rapper, dealer, and user came to a head one night at an out-of-state show in 2001, when he was forced to jump out a fourth-floor window. “I broke both of my legs, crushed my left foot, lost a lot of blood,” Mess says. “I was in a wheelchair for six months. The doctors said I’d never walk again.”
“It gave me a whole new respect for handicapped people. I was doing shows in my wheelchair, and I rocked the whole crowd. It was a hell of a feeling that they still accepted me,” he says. “That gave me the strength to get up and walk. I learned how to walk all over again, by myself, in four months. After that I decided it was time to go somewhere else with my life.”
As if to atone for time lost, Messy Marv has since pursued his talent with a vengeance, recording a slew of projects for his own label, Scalen LLC, and labels such as Frisco Street Show, which released a reunion with Quinn, Explosive Mode 2: “Back in Business” (2006), and just dropped Explosive Mode 3 with Husalah and Jacka. In 2004, Mess inked a distribution deal for Scalen through Universal/Fontana, helping him move more than 20,000 copies each of Disobayish (2004) and Bandannas, Tattoos and Tongue Rings (2005). While he spent much of 2005 in county jail on a weapons violation, he still managed to score one of the big radio hits of the hyphy movement, “Get on My Hype,” produced by Droop-E. Most recently, he’s been on MTV and other airwaves with the E-A-Ski- and CMT-produced “So Hood,” from The Infrastructure (SMC), his album with Hunters Point rapper Guce, released under the name Bullys Wit Fullys. A self-conscious bid to end hood rivalry between the ’Moe and HP, the Infrastructure project shows Mess’s awareness of the power of his position as a role model even as he continues to spit with the most defiant swagger of any rapper in the Bay.
While Mess admits he has major deals on the table and plans to release the first of a two-volume opus titled What You Know about Me? in December, he also intends to retire thereafter in a nonbinding Jay-Z sort of way in order to concentrate on the younger acts on his label. This intention seems characteristic of the true spirit of the Fillmore as well as an acknowledgment that despite his youth, Messy Marv has already written a chapter in the district’s history. (Garrett Caples)
myspace.com/messymarvonline

The other home of Bay hip-hop

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If you don’t know about the Filthy ’Moe
It’s time I let real game unfold….
Messy Marv, “True to the Game”
I meet Big Rich on the corner of Laguna and Grove streets, near the heart of the Fillmore District according to its traditional boundaries of Van Ness and Fillmore, although the hood actually extends as far west as Divisadero. “Me personally,” the 24-year-old rapper and lifelong ’Moe resident confesses, “I don’t be sticking my head out too much. But I make sure I bring every photo session or interview right here.”
At the moment he’s taping a segment for an upcoming DVD by the Demolition Men, who released his mixtape Block Tested Hood Approved in April. Since then, the former member of the San Quinn–affiliated group Fully Loaded has created a major buzz thanks in part to the snazzy video for “That’s the Business,” his E-A-Ski- and CMT-produced single, which was the Jam of the Week in August on MTV2 and added to straight-up MTV in time for the Oct. 3 release of the Koch full-length Block Tested Hood Approved. (Originally titled Fillmore Rich, the album was renamed to capitalize on the mixtape-generated hype.)
Presented by E-40 and featuring Rich’s dope in-house producer Mal Amazin in addition to heavyweights such as Sean-T, Rick Rock, and Droop-E, BTHA is a deep contribution to the rising tide of Bay Area hip-hop. While Big Rich’s gruff baritone delivery and gritty street tales make his music more mobster than hyphy, the album is not unaffected by the latter style’s up-tempo bounce, helping the movement hold national attention during this season of anticipation before Mistah FAB’s major-label debut on Atlantic. “I don’t necessarily make hyphy music,” Rich says. “But I definitely condone it. As long as the spotlight is on the Bay, I’m cool with it.” Coming near the end of a year that has seen landmark albums from San Quinn, Messy Marv, Will Hen, and fellow Fully Loaded member Bailey — not to mention JT the Bigga Figga’s high-profile tour with Snoop Dogg, which has taken hyphy all the way to Africa — Rich’s solo debut is one more indication of the historic district’s importance to the vitality of local hip-hop and Bay Area culture in general.
THE EDGE OF PAC HEIGHTS
The Fillmore is a community under siege, facing external and internal pressures. On the one hand, gentrification — in the form of high-end shops and restaurants serving tourists, Pacific Heights residents, and an increasingly affluent demographic creeping into the area — continues to erode the neighborhood’s edges. “If you grew up in the Fillmore, you can see Pacific Heights has crept down the hill, closer to the ghetto,” says Hen, who as a member of multiregional group the Product (assembled by Houston legend Scarface) moved more than 60,000 copies of its recent “thug conscious” debut, One Hunid (Koch). “Ten years ago there were more boundaries. But the Fillmore’s prime location, and I’m not asleep to this fact. We’re five minutes away from everything in the city. That has to play a role in the way the district is represented in a city that makes so much off tourism. You might not want your city portrayed as gangsta, even though it is.”
Hen has a point. The notion of San Francisco as gangsta is somewhat at odds with the way the city perceives itself. As an Oakland writer, I can attest to this, for even in San Francisco’s progressive artistic and intellectual circles, Oakland is usually understood to be beyond the pale in terms of danger and violence. Yet none of the Oakland rappers I’ve met talk about their hoods in quite the same way Fillmore rappers do, at least when it comes to their personal safety. As Big Rich films his section of the DVD, for example, he remarks on the continual stream of police cruisers circling the block.
“They slowed it down,” he says. “Now they only come every 90 seconds. Right around here is murder central — people be shooting each other every night. By 7 o’clock, we all gotta disperse, unless you want to get caught in the cross fire.” He waves his hands in mock terror. “I ain’t trying to die tonight!”
“BUSTING HEADS”
Though Rich is clowning, his statement is perfectly serious — indiscriminate gunfire among gang members, often in their early teens, makes nocturnal loitering a risky proposition at best. As of September, according to the San Francisco Police Department’s Web site, the Northern Police District, which includes the Fillmore, had the city’s second highest number of murders this year, 11, ceding first place only to the much larger Bayview’s 22. For overall criminal incidents, the Northern District led the city, at more than 10,000 so far.
Though Fillmore rappers might be given to stressing the danger of their hood, insofar as such themes constitute much of hip-hop’s subject matter and they feel the need to refute the city’s nongangsta image, no one I spoke to seemed to be boasting. They sounded sad. Hen, for example, reported that he’d been to three funerals in October, saying, “You hardly have time to mourn for one person before you have to mourn for the next person.” While the SFPD’s Public Affairs Office didn’t return phone calls seeking corroboration, both Rich and Hen indicate the neighborhood is suffering from an alarming amount of black-on-black violence.
“Basically, it’s genocide. We’re going to destroy each other,” Hen says. “It used to be crosstown rivalries rather than in your backyard. Now there’s more of that going on. If you get into it at age 15, the funk is already there. Whoever your crew is funking with, you’re in on it.” The ongoing cycle of drug-related violence — the Fillmore’s chief internal pressure — has only ramped up under the Bush administration’s regressive economic policies. It’s a fact not lost on these rappers: as Rich puts it succinctly on BTHA, “Bush don’t give a fuck about a nigga from the hood.”
“Everybody’s broke. That’s why everybody’s busting each other’s heads,” explains Rich, who lost his older brother to gun violence several years ago. “If you don’t know where your next dollar’s coming from …”
To be sure, the rappers give back to the Fillmore. They support large crews of often otherwise unemployable youth, and Messy Marv, for example, has been known to hand out turkeys for Thanksgiving and bikes for Christmas. But Bay Area rap is only just getting back on its feet, and while the rappers can ameliorate life in the Fillmore’s housing projects, they don’t have the means to dispel the climate of desperation in a hood surrounded by one of the most expensive cities on earth. Moreover, they are acutely aware of the disconnect between their community and the rest of the city, which trades on its cultural cachet.
“It’s like two different worlds,” Hen muses. “You have people sitting outside drinking coffee right in the middle of the killing fields. They’re totally safe, but if I walk over there, I might get shot at. But the neighborhood is too proud for us to be dying at the hands of each other.”
HOOD PRIDE
The neighborhood pride Will Hen invokes is palpable among Fillmore rappers. “I get a warm feeling when I’m here,” Messy Marv says. “The killing, you can’t just say that’s Fillmore. That’s everywhere. When you talk about Fillmore, you got to go back to the roots. Fillmore was a warm, jazzy African American place where you could come and dance, drink, have fun, and be you.”
Mess is right on all counts. Lest anyone think I misrepresent Oaktown: the citywide number of murders in Oakland has already topped 120 this year. But my concern here is with the perceived lack of continuity Mess suggests between the culture of the Fillmore then and now. By the early 1940s, the Fillmore had developed into a multicultural neighborhood including the then-largest Japanese population in the United States. In 1942, when FDR sent West Coast citizens of Japanese origin to internment camps, their vacated homes were largely filled by African Americans from the South, attracted by work in the shipyards. While the district had its first black nightclub by 1933, the wartime boom transformed the Fillmore into a major music center.
“In less than a decade, San Francisco’s African American population went from under 5,000 to almost 50,000,” according to Elizabeth Pepin, coauthor of the recent history of Fillmore jazz Harlem of the West (Chronicle). “The sheer increase in number of African Americans in the neighborhood made the music scene explode.”
Though known as a black neighborhood, Pepin says, the Fillmore “was still pretty diverse” and even now retains vestiges of its multicultural history. Japantown persists, though much diminished, and Big Rich himself is half Chinese, making him the second Chinese American rapper of note. “My mother’s parents couldn’t speak a lick of English,” he says. “But she was real urban, real street. I wasn’t brought up in a traditional Chinese family, but I embrace it and I get along with my other side.” Nonetheless, Pepin notes, the massive urban renewal project that destroyed the Fillmore’s iconic jazz scene by the late ’60s effectively curtailed its diversity, as did the introduction of barrackslike public housing projects.
The postwar jazz scene, of course, is the main source of nostalgia tapped by the Fillmore Merchants Association (FMA). Talk of a musical revival refers solely to the establishment of upscale clubs — Yoshi’s, for example, is scheduled to open next year at Fillmore and Eddy — offering music that arguably is no longer organically connected to the neighborhood. In a brief phone interview, Gus Harput, president of the FMA’s Jazz Preservation District, insisted the organization would “love” to open a hip-hop venue, although he sidestepped further inquiries. (Known for its hip-hop shows, Justice League at 628 Divisadero closed around 2003 following a 2001 shooting death at a San Quinn performance and was later replaced by the Independent, which occasionally books rap.) The hood’s hip-hop activity might be too recent and fall outside the bounds of jazz, yet nowhere in the organization’s online Fillmore history (fillmorestreetsf.com) is there an acknowledgement of the MTV-level rap scene down the street.
Yet the raucous 1949 Fillmore that Jack Kerouac depicts in his 1957 book, On the Road — replete with protohyphy blues shouters like Lampshade bellowing such advice as “Don’t die to go to heaven, start in on Doctor Pepper and end up on whisky!” — sounds less like the area’s simulated jazz revival and more like the community’s present-day hip-hop descendants.
How could it be otherwise? The aesthetics have changed, but the Fillmore’s musical genius has clearly resided in rap since Rappin’ 4Tay debuted on Too $hort’s Life Is … Too $hort (Jive, 1989), producer-MC JT the Bigga Figga brought out the Get Low Playaz, and a teenage San Quinn dropped his classic debut, Don’t Cross Me (Get Low, 1993). While there may not be one definitive Fillmore hip-hop style, given that successful rappers tend to work with successful producers across the Bay regardless of hood, Messy Marv asserts the ’Moe was crucial to the development of the hyphy movement: “JT the Bigga Figga was the first dude who came with the high-energy sound. He was ahead of his time. I’m not taking nothing away from Oakland, Vallejo, or Richmond. I’m just letting you know what I know.”
In many ways the don of the ’Moe, San Quinn — reaffirming his status earlier this year with The Rock (SMC), featuring his own Ski- and CMT-produced smash, “Hell Ya” — could be said to typify a specifically Fillmore rap style, in which the flow is disguised as a strident holler reminiscent of blues shouting. While both Messy Marv and Big Rich share affinities with this delivery, Will Hen, for instance, and Quinn’s brother Bailey — whose Champ Bailey (City Boyz, 2006) yielded the MTV and radio success “U C It” — favor a smoother, more rapid-fire patter.
What is most striking here is that, with the exception of fellow traveler Messy Marv (see sidebar), all of these artists, as well as recent signee to the Game’s Black Wall Street label, Ya Boy, came up in the ’90s on San Quinn’s influential Done Deal Entertainment. Until roughly two years ago, they were all one crew. While working on his upcoming eighth solo album, From a Boy to a Man, for his revamped imprint, Deal Done, Quinn paused for a moment to take justifiable pride in his protégés, who now constitute the Fillmore’s hottest acts.
“I create monsters, know what I’m saying?” Quinn says. “Done Deal feeds off each other; that’s why I’m so proud of Bailey and Rich. We all come out the same house. There’s a real level of excellence, and the world has yet to see it. Right now it seems like we’re separate, but we’re not. We’re just pulling from different angles for the same common goal.”
“We all one,” Quinn concludes, in a statement that could serve as a motto for neighborhood unity. “Fillmoe business is Fillmoe business.” SFBG
myspace.com/bigrich
myspace.com/williehen
myspace.com/sanquinn

Goldies Music winner Traxamillion

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Goldies Music winner Traxamillion

When I met Traxamillion, the young producer-rapper was in the lab with Balance, recording a faithful cover of EPMD’s “You’re a Customer” for a Mind Motion mixtape. Naturally, I would have preferred seeing Trax record an original, but watching him vibe to a classic was perhaps more revelatory. Where many producers insist on their isolation from outside influences, Trax is an unapologetic lover of music.
“Everybody’s a fan,” the musician, born in East Orange, NJ, and raised in San Jose, points out. “Somebody inspired somebody to make a beat, to rap. That’s how I go about my beats. I listen to shit. I get inspired. I appreciate it and harness and learn from it. I’ve always tried to mimic what’s going on, on the radio.”
Despite this unpretentious attitude toward his art, Traxamillion has developed a highly original sound of his own — bright, downright cheerful noises animate his eminently danceable grooves — and he’s already earned a place in Bay Area rap history. In June 2005 he topped the local rap charts as producer of Keak Da Sneak’s infectious independent single “Super Hyphy” (Rah), proving the Yay could hang in the mix with big-label megastars while opening up the airwaves to a long-suppressed flood of local talent.
“The beat was inspired by the youngstas,” Traxamillion says. “My little cousins came through drunk, wildin’ out on a birthday, and started dancin’. I was paying attention to their movements, thinking, ‘I gotta make some music for these cats,’ because the youngstas are really the hyphy movement. When I was making the beat, I was replaying their dancin’ in my head, and ‘Super Hyphy’ came out an hour and a half later.”
Knowing he had a hit on his hands, Trax shot the beat at Keak, who reportedly wrote the song in one session during a drive home from Tahoe. Within a few weeks “Super Hyphy” was all over the radio.
“It took two months to get to number one [on KMEL’s list of most requested tracks in June 2005],” Trax recalls. “But it was fresh, and Keak’s so abstract when he comes with something — people are fiendin’ for it. People loved it, and it still slaps to this day. It’s a big club anthem in the Bay.”
“It was weird because it was my first time on the radio, period, as a producer,” Trax says. “I was, like, ‘Man, this is crazy — all these people are going crazy to my song. This is my shit I made in my mother’s bedroom.’ I be at the club, watching everybody at the peak of the song when they would run it back like three or four times, going, ‘God-damn!’ Nobody knew it was me.”
If Traxamillion’s name wasn’t ringing bells, “Super Hyphy” was, and in short order he was working with the Team, whose “Just Go” earned the producer further spins. But when he returned to the local number one slot on KMEL’s most requested tracks in December 2005, producing “Getz Ya Grown Man On” for East Palo Alto’s then-unknown Dem Hoodstarz, Trax proved his success with Keak was no fluke. The remix — with guests Mistah FAB, San Quinn, Clyde Carson, and Turf Talk — has even picked up national airplay and features prominently on Dem Hoodstarz’s Band-Aide and Scoot (SMC) as well as Trax’s own The Slapp Addict (Slapp Addict). “The Slapp Addict is the soundtrack to the hyphy movement,” Trax says of the album. Its single-producer, multirapper format has earned it a reputation as a Bay Area Chronic. “It’s basically a Who’s Who of the Bay, produced by me. After ‘Grown Man,’ I was superhot. People were, like, ‘I want to work with you.’ In turn, everybody did songs for me, ’cause game recognize game. Damn near a year’s worth of creativity went into that album.”
In addition to spawning singles like “The Sideshow” (Too Short and FAB) and “Wakin’ ’Em Up” (Turf Talk and Hoodstarz), Slapp Addict has spun off another huge hit collaboration with Keak. “On Citas” demonstrates the producer’s special rapport with the Bay’s hottest rapper.
“When me and Keak get together, we make hits,” Trax says. “When I first met Keak, he told me, ‘Man, your beats and my voice — it’s a marriage.’ Ain’t nothin’ I’m doin’ or nothin’ he doin’ — it’s just his shit plus my shit equals hits.” (Garrett Caples)

Online Exclusive: Method Man at the crossroads

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a&eletters@sfbg.com
When a bumped phone interview with hip-hop legend and putf8um artist Method Man mushroomed into a proposed
backstage post-show encounter, I naturally jumped at the chance.

Being a devotee of the ultimately more funk-based grooves of Bay Area hip-hop, I tend not to pay
attention to the doings of NYC, and I can’t claim to have ever followed the Wu-Tang Clan in general or Meth
in particular, though I have always admired both from afar. Yet one needn’t follow the Big Apple’s scene in
great detail to appreciate its impact, and with Meth’s successful film and TV career, most recently as a recurring character in this season of HBO’s cop drama The Wire, one needn’t even listen to hip-hop anymore
to appreciate his.

This situation is exactly what’s troubling Method Man. His very success in the cultural mainstream, he
feels, has been held against him by the hip hop-industry, a curious situation considering
mainstream success is the perceived goal and direct subject matter of most raps these days. Unlike the
recent fashion among rappers like Andre3000 to pooh-pooh their interest in music in favor of their
“acting career,” Meth wants to be known primarily as an MC. But Hollywood success has proved to be a
slippery slope, paved by Ice-T and Ice Cube — each in his turn the most terrifying, authentic street rapper
imaginable — to the end of your hit-making potential in hip-hop.

Couple this perception with Meth’s vocal challenges of the effect of corporate media consolidation, and it’s
not difficult to imagine why Def Jam released his fourth solo album, 4:21: The Day After, without a peep
at the end of August, as if the label had written him off despite his track record of one gold and two
putf8um plaques.

Still, no one who’s heard the angry, defiantly shitkicking 4:21 (executive produced by the RZA, Erick
Sermon, and Meth himself) or saw the show Meth put on that evening (leaping from the stage to the bar and
running across it by way of introduction, later executing a backwards handspring from the stage into the crowd by way of ending) could possibly doubt his vitality as an MC. He put on a long, exhausting show,
heavy with new material, that utterly rocked the packed house.

Shortly after the show ended, I was brought backstage by Meth’s road manager, 7, to a tiny corridor of a
dressing room crammed with various hangers on. A man in a warm-up suit with a towel over his head was
sitting alone on a short flight of steps in the center of the room.

“That’s him,” 7 said, before disappearing to take care of other business.

It was like being sent to introduce yourself to a boxer who’d just finished a successful but punishing
brawl. The face that looked up at my inquiry was that of a man who’d retreated somewhere far away into
himself, requiring a momentary effort to swim to the surface. Quite suddenly I found myself face to face
with Method Man, whose presence immediately turned all heads in the room our way as he invited me to sit down
for a brief discussion of his new album and his dissatisfaction with his treatment by the music
industry.

SAN FRANCISCO BAY GUARDIAN: I read the statement on your Web site [www.method-man.com] in which you
discuss your problems with the industry. Could you describe the problems you’ve been having?

METHOD MAN: My big problem with the industry is the way they treat hip-hop artists as opposed to artists
in other genres. Hip-hop music, they treat it like it’s fast food. You get about two weeks of promotion
before your album. Then you get the week of your album, then you get the week after, then they just
leave you to the dogs.

Whereas back in the day, you had artists in development, a month ahead of time before you even
started your campaign, to make sure that you got off on the right foot.

Nowadays it’s like there’s nobody in your corner anymore. Everybody’s trying to go into their own
little club, for lack of a better word. Everybody has their own little cliques now. Ain’t no money being
generated so the labels are taking on a lot of artists because of this at once that they don’t even have
enough staff members to take care of every artist, as an individual. Their attention is elsewhere, or only
with certain people.

SFBG: Your new single [“Say,” featuring Lauryn Hill] suggests you’ve had problems with the way critics have
received your recent work and even with the radio playing your records. How can someone of your status
be having trouble getting spins?

MM: You know what it is, man? A lot of people have come around acting like I’m the worst thing that ever
happened to hip-hop, as good as I am.

Hating is hating. I’ve been hated on, but just by the industry, not in the streets. They never liked my crew
[the Wu-Tang Clan] anyway. They think we ain’t together anymore and they try to pick at each and
every individual. Some motherfuckers they pick up. Other people they just shit on. I guess I’m just the
shittee right now, you know what I mean?

SFBG: Do you think it has to do with the age bias in hip-hop? The idea an MC is supposed to be 18 or 20?

MM: You know what I think it is? As our contracts go on, we have stipulations where, if we sell a certain
amount of albums, [the labels] have to raise our stock. A lot of times dudes just want to get out their
contracts so they can go independent and make more money by themselves. There’s a lot of factors that
play into it.

SFBG: Are you not getting enough label support?

MM: A label only does so much anyway. It’s your team inside your team that makes sure that you got a video.
Or that you got that single out there, or that your tour dates are put together correctly. The labels,
they basically just do product placement. They make sure that all your stuff is in the proper place where
it’s supposed to be at. They’re gonna make sure your posters are up. They’re going to make sure that
they’re giving out samples of other artists that are coming out also. [But i]t’s really up to us [the
artists] to make sure our music is going where it’s supposed to.

Right now there’s so many artists people can pick and choose from, don’t nobody like shit no more.

SFBG: Do you think you’re getting squeezed out of radio play as a result of corporate media
conslidation?

MM: Absolutely; this shit ain’t nothing new. It isn’t just happening to me. It’s been going on since dudes
have been doing this hip-hop music. They bleed you dry and then they push you the fuck out.

That’s why I always stress to the fans to take your power back. I always hear people talking about things
like, “Damn, what happened to these dudes? What happened to these guys? I always liked their shit.”
But the fans, not just the industry, tend to turn their backs on dudes. They get fed so much bullshit,
they be like, “Fuck it; I’m not dealing with that shit. I’m going to listen to this.”

SFBG: So what about your acting career? Do you feel like you’ve been overexposed as an actor or that
you’ve been spread too thin and are readjusting your focus?

MM: Fuck Hollywood, B.

SFBG: But I heard you say on the radio today you wanted to play a crackhead and get an Oscar….

MM: I do want to play a crackhead in a movie. I’m going to be a crackhead who dies of an overdose at the
end of the movie, and people cry, and I’m going to get me an Oscar. But fuck Hollywood; tell ‘em to come see
me. Tell ‘em to come to my door.

SFBG: Obviously, from what you said during the show and the lyrics on 4:21: The Day After you haven’t
renounced smoking marijuana, so could you discuss the concept behind “4:21”? Is it about the difficulties
of living the hard-partying lifestyle of the rap artist?

MM: It was just symbolic of a moment of clarity for me. I made a symbol for myself of a moment of
clarity. You know I’ve always been an avid 4:20 person. I like to get out there and smoke with the
best of them. But I picked “4:21” as like, the day after. I got tired of people running up on me and
being like, “You was funny in that movie,” because I was an MC first and foremost. It used to be like, “Yo,
that fuckin’ verse you did on that song, that was hot.” Now it’s like, “My kids love you; they love that
movie, How High.”

It gets to the point when even when I’m having a serious moment, or a serious conversation, people
laugh at the shit like it’s funny. But they laugh cause they thinking of the movie; they thinking of
some sitcom shit.

SFBG: Besides yourself and RZA, Erick Sermon executive produced the album. Can you talka bout your
connection with him?

MM: I’ve been fuckin’ with E ever since I’ve been fuckin’ with Redman. E knows what I like, you know
what I’m saying? The same way he knows what Redman likes. And RZA, that’s a given right there. I’ve been
down with RZA’s shit A1 since day one.

SFBG: 4:21 also features a collaboration with Ol’ Dirty Bastard. When did you guys record this track?

MM: “Dirty Meth” — that’s a posthumous joint with O.D.B. It was after he was gone already. I tell everyone
that so they know.

SFBG: But he seems to permeate the new album.

MM: He does. Good word, too. He permeates it.

Turf’s up

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First nicknamed the Rolling 20s in the ’70s, then the Twomps in the ’80s, the group of East Oakland avenues below MacArthur and between 19th and Fruitvale avenues received its present designation, the Murder Dubs, in the early ’90s, when a neighborhood hustler named P-Dub began a lethal reign of terror in an effort to control the local drug trade. Naturally, this didn’t endear him to the community, which locked its collective doors to him the night his number came up, leaving him to be gunned down in the street by pursuers circa 1994.
Yet despite this violent legacy, the vibe in the Dubs seems remarkably friendly, at least in the company of its most famous son, 23-year-old MC and producer Beeda Weeda. Head of the sprawling Pushin’ the Beat (PTB) camp — whose roster includes a half-dozen talented producers, as well as rappers like Lil Al the Gamer and veteran crew Under Survalance — Beeda is on familiar terms with most of the neighborhood, though this doesn’t prevent a nearby group of kids from treating him like a star.
“Are you really Beeda Weeda?” one boy asks. “My name’s Beeda Weeda too!” A girl asks for his autograph. “Go get some paper,” the rapper answers, and the kids race home for supplies, allowing us to finish our photo shoot before Beeda poses with his fans and surrenders his signature.
Far from letting it go to his head, Beeda Weeda seems merely amused at his newfound celebrity.
“People see you on TV and they think you rich and famous,” he says with a laugh, referring to his video for “Turf’s Up,” which has been in heavy rotation on VJ-TV (Oakland cable channel 78) for several months, in addition to receiving more than 70,000 plays on YouTube. There’s a vast gulf separating local access from MTV. Still, Beeda has already made inroads into MTV terrain, not the least of which is his contribution to E-40 and Keak Da Sneak’s “Tell Me When to Go” video.
Beeda explains, “40 heard about me and knew I was still in the mix in the town. He didn’t even know I did music when we first hooked up. They wanted to get the elements of the street, the whole sideshow thing, so I helped him do the casting in terms of the cars, the locations, things like that.”
Drawing on their extensive neighborhood network, Beeda Weeda and PTB’s in-house video guru, J-Mo, would end up exerting a considerable influence on the image of hyphy in the national consciousness, due to the video’s success on MTV. The experience also netted PTB some of the unused footage, not to mention high-profile cameos by E-40 and Lil Jon, for its “Turf’s Up” video. More recently, Beeda and West Oakland partner J-Stalin were filmed together in the studio working on their upcoming album, for a segment of an as-yet-untitled MTV reality show following cub reporters for Rolling Stone. (MTV exec Ryan Cunningham confirmed nothing save that the segment was likely to air. Presumably, some sort of Rolling Stone article will run.) At the time of our photo shoot, Beeda’s solo debut, Turfology 101, was about a week away from its Aug. 29 street date and had already been reviewed in the latest issue of Scratch. Released on Souls of Mischief–Hieroglyphics member Tajai’s Clear Label Records and distributed through Hiero/Fontana/Universal, Turfology has just enough major-label clout behind it to get itself noticed even on a NY magazine’s New York–centric radar.
He may not quite be famous yet, but as Beeda Weeda is forced to acknowledge, “My name’s starting to ring bells.”
WHAT’S THAT SOUND?
Some rap names are chosen; others, given. In this case, Beeda Weeda is the rapper’s childhood nickname, derived from his association with Peeda Weeda. “He was like my OG when I was a little kid,” Beeda says. In 1992, at age 15, Peeda was shot by the Oakland Police Department and left paraplegic, one of many victims of the neighborhood’s most violent period.
As the ’90s wore on and Beeda entered his teens, he began making tracks, inspired by neighborhood musicians who would eventually form the core of the PTB production squad. “Most of them are older than me,” he says. “They were into music before me, so I was looking up to them. We got Big Vito, GB, LG, Tre, Miggz, and G-Lite.”
“My partner from the neighborhood, J-Boog, was rapping, and I started making beats,” Beeda continues. “But I didn’t start getting serious until I did a track called ‘Hard Hitters’ for a little group I put together called Dying 2 Live. It came out on an actual CD.”
While “Hard Hitters” didn’t cause much of a ripple in Bay Area hip-hop’s late-’90s commercial doldrums, it was sufficient to establish Beeda Weeda as a neighborhood beatmaker, attracting the attention of up-and-coming rapper Lil Al.
“We hooked up, and I started slanging beats to him,” Beeda says. “He was, like, ‘Man, let’s be a group,’ so that’s when I started really writing. We put out a whole album, all original music, and pushed it in the streets. We pressed it up ourselves. Did all the artwork. I damn near engineered, produced, and mixed the whole thang. It was called Just an Introduction by Lil Al and Beeda Weeda.” Released on their own Young Black Entrepreneurs label in 2002, Just an Introduction would quickly sell out its 500-copy run and make the pair’s reputation in the streets as young rappers.
“At the same time,” Beeda confesses, “we wasn’t really eating off the music, so we had to do other things to make money. Bro got caught up in some bullshit, had to do a little time.” With Lil Al in prison, plans to press a more professionally packaged Introduction were abruptly shelved as Beeda was forced to evolve into a solo act.
“ROLLING MURDER”
“I did a few songs, and I was just pushing it through the Dubs,” Beeda continues. “My music has a lot to do with my environment, certain situations that happen to me or my people. I was basically just making music for me and my niggas.”
Such a local focus, crucial to the Turfology concept, is what gives the album its distinctive flavor. Granted, it mightn’t be to everyone’s taste: Scratch’s generally positive review faults PTB’s use of “the synthesizer,” which makes me wonder how the writer imagines hip-hop is made in the hood. If there’s sense to this remark, it’s in the fact that Beeda and company don’t hide the instrument’s “synthness.” They push big chords composed of the most unearthly sounds right in your face.
As for the suggestion that Turfology at times “sounds like one overlong track,” I can only guess the reviewer is accustomed to the 16-tracks-that-have-nothing-to-do-with-each-other formula of most rap discs. Turfology has a sonic coherence sorely lacking in contemporary hip-hop, the stuff that makes for classic albums. The PTB producers are clearly riffing off each other rather than chasing the hyphy train, yet they don’t sound like they’re in a vacuum. The in-house tracks on Turfology blend seamlessly with beats by young North Oakland producer Jamon Dru of Ticket Face, Charlie O of the Hard Labor camp, and East Oakland’s Mekanix.
“Their music is real current and authentic,” says Clear Label Records head Tajai during a session for the upcoming Souls of Mischief album.
Tajai heard some of Beeda’s demos by chance in a friend’s car and immediately got in touch with PTB. Having dropped several of his own solo albums and collaborations, Tajai was looking to expand his roster with other artists. Along with Baby Jaymes and R&B singer Chris Marisol — both of whom are scheduled to release albums next year — Beeda Weeda and PTB made Clear Label suddenly one of the hottest imprints in the Bay. Tajai dismisses the notion that a hood rapper like Beeda is incongruous with Hiero’s “backpacker image.” “Hiero is from East Oakland. Beeda’s a real serious artist and student of rap in general, and I want Clear Label to be a forum for that kind of artist.”
DO YOUR HOMEWORK
In the months since signing with Clear Label and preparing for Turfology to drop, Beeda has busily maintained his buzz on the mixtape circuit. “Tajai gives us the avenues, but as far as promoting, we do that on our own. Since I’m a new artist, we did The Orientation, had DJ Backside mixing it. That had about 12 songs on there and two originals. The game out here is so saturated. I was, like, ‘Let’s give them away.’ So we started passing ’em out in different cities; next thing you know, my name started ringing.”
At the end of May, Beeda dropped a second mixtape, Homework, mixed by the Demolition Men and consisting of PTB originals. A classic in its own right, Homework, with its organ-driven title track by Jamon Dru, is still banging all over Oakland, unlikely to be silenced even by Turfology’s release.
As we wrap our discussion, the PTB house in the Dubs is virtually empty, prior to being sold. The organization is getting too big to stay in the hood, and the camp is shopping for an industrial space.
“I love this place,” Beeda says. “When our studio was outside the hood for a while, I used to find myself driving out for no reason. I just missed it.” Clearly, the MC is connected to his community, and even if PTB has to relocate, it’s clear that he and his crew have no intention of leaving it behind. SFBG
www.myspace.com/beedaweeda

Regaining consciousness

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“I want to be a mainstream artist,” says East Oakland rapper and spoken word poet Ise Lyfe, discussing his rejection of the label “conscious rap.” “I’m not trying to be some backpack cat performing in Davis. I want to be …”
The 23-year-old trails off thoughtfully. “I think the only way to do it harder than Jay-Z is to have a real movement, something tangible that will effect change in the world through music. I’d like to be that big but at the same time put a dent in the Earth.”
At first glance, it’s hard to imagine a rapper less like Jay-Z than Ise Lyfe, whose 2004 self-released debut, SpreadtheWord, is devoid of the big pimpin’, cheese-spending exploits that have endeared Jiggaman to millions. But like James Baldwin — who once said he didn’t want to be the best black novelist in America, he wanted to be Henry James — Ise isn’t talking about betraying his identity for success. He’s simply saying he wants to be the best, period. If there’s anything common to all four of these artists, it’s the awareness that in order to be the best you must change the game. With the rerelease of SpreadtheWord, complete with new artwork, a bonus DVD, and a mildly retooled track list, on fledgling independent Hard Knock Records, in addition to his recently concluded nationwide tour with the Coup, Ise Lyfe is hoping to do just that.
Born in 1982, Ise was raised in Brookfield, deep in East Oakland next to the notorious Sobrante Park. “I grew up as a young kid right when the crack epidemic was flourishing and having a real effect on our families,” he says. “My father had been affected by drugs. For me, growing up in a single-parent home was the manifestation of that existing in our community. But I also came up amongst a large level of social justice activity and youth organizing. That influences my music. I think Oakland has a history that unconsciously bleeds into everyone from here.”
The legacy of this history — which includes a spoken word scene at least as old as Gil Scott Heron’s mid-’70s albums for underground label Strata East — endures in Oakland, where Ise first made a name for himself as a teen slam poet. “I would be three years deep into performing spoken word before there was any place I could go and perform hip-hop,” he says. “Hip-hop was all 21-and-up venues, where I was the number one slam poet in the country when I was 19.” Repping the Bay in 2001 at the Youth Speaks National Poetry Slam, Ise would achieve a modicum of fame through appearances on HBO’s Def Poetry Jam.
“When I started recording,” he confesses, “folks didn’t even know I was making a hip-hop record. They thought it was a spoken word record, but I fused both in there.” The success of this fusion of art forms is all the more apparent on the rereleased SpreadtheWord, the continuity of which has been improved by a few judicious edits. Ise’s flow is so dexterous that the moments of purely a cappella poetry enhance rather than disrupt the musical experience. In fact, musicality underscores an important difference between SpreadtheWord and most conscious hip-hop recordings, for most of the beats on even otherwise impressive efforts sound like they were made sometime in 1993. The lack of curiosity about the sound of contemporary hip-hop gives such music a perfunctory air, while the tracks on SpreadtheWord are infinitely fresher even after two years. While it’s not exactly hyphy, a tune like “Reasons” still sounds like a Bay Area slap that would work on a mixtape with other new tunes.
“My fan base is predominantly young people of color,” Ise says, articuutf8g his other major difference from most rappers who fall under the conscious rubric. “I think it’s all good. The music is for everybody. But I’m proud of seeing the music connect with who it’s really written to, directly from, and for. I don’t want to be distant from the community.” In the face of the failure of so many conscious rappers to continue to appeal to their original listeners, it’s hard not to attribute Ise’s own success to his closeness to both his audience and hip-hop.
“It’s important for me to have real community work behind what I say,” he explains, commenting on a busy schedule that includes everything from teaching classes to street sweeping to performing at the Youth UpRising community center on the bill with Keak Da Sneak on Aug. 25.
Moreover, his refusal to place himself in opposition to the hyphy movement despite his very different approach to hip-hop lends him a credibility unavailable to others.
“I consider myself just the other side of hyphy,” he concludes. “I don’t think there’s anything different in what I’m saying than what they’re saying. Those cats is positive — they’re talking about uniting the Bay. I just think it’s important that we set a standard for what’s acceptable. When we calling a 13-year-old girl a ripper, it’s just abusive music. But even in its industrial prepackaged form hip-hop comes from the hood, and I think that going dumb or getting hyphy is revolutionary in principle. I’m-a jump on this car, I’m-a shake these dreads, I’m-a be me. I think that it’s a positive energy.” SFBG
ISE LYFE
Youth UpRising’s “Lyrical Warfare”
with Keak Da Sneak
Fri/25, 4–7 p.m.
8711 MacArthur, Oakl.
(510) 777-9909
Free
www.youthuprising.org

Confessions of a Gofessional

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Things move fast in rap. By the time their second album, World Premiere (Moedoe/Koch), dropped in April, the Team already had a new single, the “Hyphy Juice” remix, which now rivals “It’s Getting Hot” as their biggest radio hit. Since then, Moedoe label head K.O.A.B. has inked a deal for Hyphy Juice, the energy drink he co-owns with the group, to be sold at 7-11 stores nationwide, while Team member Clyde Carson just signed as a solo act to Capitol Records. Carson’s ambitious project, Theater Music — consisting of one multisong, album-length track à la Prince’s Lovesexy (Warner, 1988) — will appear next year, cobranded by Moedoe as well as the Game’s Black Wall Street.
Yet my appearance at the Team’s condo concerns none of these matters. Instead, I’ve been summoned by Kaz Kyzah to discuss The Gofessional, his new mixtape with KMEL managing director DJ Big Von Johnson. Consisting of 19 tracks of mostly original material, The Gofessional is part of a growing trend in the Bay Area mix scene — like Husalah and Jacka’s Animal Planet and Beeda Weeda’s Homework — of blurring the distinction between the carefully crafted album and the “anything goes” approach of mixtapes. What makes The Gofessional unique, however, is its method of distribution: it’s available for free at bigvon.com.
In the first week alone, the mixtape was downloaded 7,000 times on the strength of two singles currently spinning on KMEL: “Cocaine,” a soulful love-as-addiction metaphor over a 9th Wonder beat, and the LT-produced original “Love” (featuring Jimmie Reign), an R&B-infused investigation of more serious subjects often neglected by the Bay’s current “go dumb” ethos.
STALLED PREMIERE?
Before beginning, however, Kaz clears up the lingering mystery around World Premiere’s release, not, as anticipated, through major label Universal but rather through independent powerhouse Koch.
“We were on a label of a Mexican artist, Lil Rob, and it wasn’t the place for us,” Kaz says, referring to the Universal-distributed Upstairs imprint, which caters primarily to Latino rap. “When we got over there, it wasn’t what we wanted. But it worked out where we could use it to get the album done and move on. We didn’t have to pay any bread. We actually came out winning.”
“At the same time, I was going through legal trouble,” he continues, describing continuing fallout from a robbery charge he caught at age 18. “I was worried about going to jail and house arrest. I did end up spending a couple of months in jail, so it was a real hectic time.”
While the delays of label jumping and legal woes may have muted World Premiere’s impact, the period of house arrest last year proved productive for Kaz, who with West Oakland rapper J-Stalin and East Oakland producers Tha Mekanix formed a side group called the Go Boyz and recorded an album at the condo. These late-night sessions featuring an ankle-braceleted Kaz were the genesis of the current Go Movement, which already constitutes a third front in the Bay’s hyphy and thizz campaigns.
“What I want people to understand about the Go Movement,” the Hyphy Juice shareholder stresses, “is it’s not not about getting hyphy, going dumb. But it encompasses a whole lot more and that’s what makes it so powerful. Like when I talk to Dotrix [of Tha Mekanix], we’ll use go 1,500 times and have an in-depth conversation.
“It was Dot who said, ‘You the Gofessional, man.’ And that was one of my favorite movies, The Professional, so I used it for my mixtape. I didn’t want to come out with the Go Boyz, and nobody know what Go is all about. I was talking to some people from Marin, they never even heard of the Go Movement. To us it’s old, but a lot of people are still catching on.”
GOING FOR THE STREETS
The free download format of The Gofessional is proving to be an effective means of spreading the word. (Another 5,000 hard copies have already been distributed for the benefit of those not online, and more are on the way.) For Johnson, who apart from Kaz is the author of this largess, the free mixtape is designed to boost record sales as well as keep the Bay’s current buzz alive.
“I got 7,000 downloads in a week, when I know artists who put out records that took seven months to reach that in sales,” Johnson says later that day at KMEL. “There are a lot of big artists, a lot of songs on the radio, but sales aren’t adding up. So I feel like, give some away. Instead of trying to break a song, I’m trying to break an artist in the streets. I definitely think this will stimulate album sales.”
It’s refreshing to hear such a statement these days, when the “free download” has been blamed for bringing the recording industry to its knees. To me, Johnson’s logic is irrefutable; I’m more likely to check out something for free than for $15, and I’m way more likely to buy a $15 album from someone whose previous work I have and like. As The Gofessional is easily better than dozens of albums I’ve actually purchased, the odds of me buying an eventual Kaz Kyzah solo album are extremely high. Given the current excitement in Bay rap and Carson’s deal with Capitol, the interest in Kaz’s mixtape hasn’t failed to attract the attention of majors as well.
“I got a lot of labels looking at me,” Kaz confesses. “I ain’t put out an album. They’re checking for me off of mixtapes, which is weird, but it’s a beautiful thing. People be, like, this is hotter than people’s albums. But I’m a perfectionist, so doing a solo album is going to take a minute, really sitting down and figuring out what I want to do with it. And not being too quick to jump on the wrong deal.” SFBG

Turfing the Web

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ONLINE Recording and computer engineer Damon Todd is perhaps best known as the producer of "Sick Wid It," a song from B-Legit’s Block Movement (Sick Wid It, 2005). Since January, however, with the launch of the social networking site Townturf.com, the young entrepreneur has been hard at work becoming Oakland’s own Tom Anderson. Todd wears many hats in the fledging company, as the site’s cofounder, CFO, chief programmer, administrator, and all-around tech guy, supported by a single silent partner and a staff of four high school interns. Yet membership in the site has already grown to 1,300 on the strength of a two-pronged marketing campaign: a few locally programmed ads on cable stations like BET, E!, and Spike! and a vigorous effort by the interns to get their friends signed up for the free service, which offers the array of features (homepage, e-mail, music and photo uploads, blog) familiar to users of MySpace and other such sites.

"I thought the Bay Area needed its own social network for individuals who fall within the urban demographic," Todd says. "Its social network needs to be a reflection of the actual community for which it exists. The plan is to help people spread awareness about what they’ve got going on here in the Bay Area. With the hyphy movement, there’s a lot of people taking an interest in what’s going on. They can come to Townturf and see what’s happening."

This cultivation of a virtual community rooted in a specific locality may seem at variance with the original "worldwide" associations of the Web. But the Web is worldwide only if you can get on it, and the needs of inner-city users with less-than-optimal access and equipment are seldom considered by site developers. Evoking Oakland hip-hop’s familiar green-street-sign aesthetic in its name and look — the "Town" being synonymous with Oakland — Townturf eschews the latest round of dial-up-crashing flash animation ads in favor of a lo-fi, user-friendly format.

Moreover, in contrast to the April 3 Newsweek cover story on "Web 2.0," which gushed that MySpace and other user content–driven sites represent "the great migration of everyday experience to the Internet," Townturf acknowledges the primacy of real-life motivations for online activity. Sometimes virtual friends aren’t enough: A collection of acquaintances from all over the world, no matter how many interests you share, doesn’t compare to the best bud who is still willing to go to the show with you because you’re best buds.

Similarly, for musicians using such sites to promote their work, there’s no substitute for a local fan base that’ll turn out to see them perform. In its emphasis on the local — and with plans to include event promotion, ticket sales, and a newsletter — Townturf seeks to combine the real-world practicality of Craigslist with the networking ease of MySpace. SFBG

www.townturf.com

Ruling party

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J-Stalin knows how to make an entrance.

The first time we meet, in November 2004 at the Mekanix’s recording studio in East Oakland, he enters nonchalantly, sporting an embroidered eye mask as though it were everyday wear. He walks up to me and shakes my hand. "I’m J-Stalin. I write and record two songs a day," he says with boyish pride.

I had a hard time retaining the notion the rapper wasn’t a boy, for though he’d recently turned 21, his five-foot frame and preternatural baby face gave the impression of a raspy-voiced, blunt-puffing, Henny-swilling 14-year-old.

Yet he already had a storied past. A teen crack dealer, or "d-boy," from West Oakland’s Cypress Village, Stalin was busted at age 17, spending the next 11 months on parole with weekends in juvenile hall. During this period, to both stave off boredom and possibly escape the multigenerational cycle of dope-dealing in his family, the young Jovan Smith began writing raps, finding out about the other Stalin in 11th-grade history class, and soaking up game at the Grill in Emeryville, where family friend DJ Daryl had a recording studio.

After letting him watch for a year, Daryl put Stalin on a track — the result so impressed Daryl’s frequent collaborator, Bay Area legend Richie Rich, he immediately commissioned a hook. Stalin would end up on three cuts on Rich’s Nixon Pryor Roundtree (Ten-Six, 2002) and on two as a member of the Replacement Killers, a group that included Rich and Crestside Vallejo’s PSD. Several more songs from this period had just surfaced on Rich’s 2004 compilation, Snatches, Grabs, and Takes (Ten-Six), though Stalin had since defected to the Mekanix’s production company, Zoo Entertainment. By the time we met, the highly productive crew had recorded most of Stalin’s upcoming debut, On Behalf of Tha Streets.

He’s next

During the next 18 months, J-Stalin would generate no small amount of buzz, thanks in part to high-profile guest shots on projects like the Jacka’s The Jack Artist (Artist, 2005) and the Delinquents’ Have Money Have Heart (Dank or Die, 2005). Three advance tracks from On Behalf — "Party Jumpin’," featuring Jacka; a clean version of "Fuck You"; and an homage to the classic drum machine, "My 808" — have accumulated spins on KMEL, while the video for "My 808" has more than 20,000 plays on Youtube.com. Too $hort says he’s "next," E-40’s dubbed him "the future," and major labels like Capitol and Universal are checking him hard.

To crown these achievements, Stalin’s copped a coveted spot hosting an upcoming project for the Bay Area’s mix-tape kings, DJ Devro and Impereal, alias the Demolition Men (see sidebar). Named after Stalin’s penchant for calling the DJs at 7 a.m., ready to lay verses, The Early Morning Shift is a potent fusion of mix tape beats and Mekanix originals, laced with Stalin’s melodic raps and distinctively raw, R&B–style vocals. Taking advantage of the industry’s current structure, whereby you can drop a mix tape or two without compromising your "debut" album marketability, The Early Morning Shift will be most listeners’ first chance to hear the prolific J-Stalin at length, in the company of stars like Keak, F.A.B., and the Team, as well as Stalin’s Cypress Village crew, Livewire. Having generated some 60 tracks in the scant two weeks devoted to recording the disc, Stalin has literally given the Demolition Men more than they can handle: Talk of a "part two" is already in the air, though the DJs are still rushing to finish the first for an early-May release.

The Early Morning Shift comes at a pivotal time in J-Stalin’s career. At the very least, the mix tape will warm up the Bay for On Behalf, which Zoo Entertainment plans to release independently in the next few months. With everywhere from Rolling Stone to USA Today catching on to the Bay’s hyphy/thizz culture, and major labels lurking in the wings, it’s probably only a matter of time before Stalin gets a deal. But the rapper is adamant on signing only as part of the Mekanix’s Zoo.

"We don’t want an artist deal," he says. "If they give us a label deal, it’ll work, because I ain’t fittin’ to sign no artist deal."

If this sounds a tad dictatorial in the mouth of so young a playa, consider that Stalin left a famous rapper’s camp to work with a then-unknown production duo, a decision fraught with risk. But Stalin’s instincts regarding his own artistic strengths are sound. He thrives on quantity, and the Mekanix’s intense productivity suits Stalin’s seemingly endless supply of rhymes and hooks. The duo’s ominous, minor-key soundscapes provide perfect vehicles for the rapper’s exuberant tales of West Oakland street hustle and melancholy, often poignant reflections on d-boy life.

"I used to listen to their beats," Stalin recalls, "and be like, ‘Damn, them niggas got heat!’ Plus they ain’t no haters. I mean, I’m a leader; I ain’t no follower. They allow me to still be me and fuck with them at the same time."

A few months ago I had a chance to watch this process in action, dropping by the studio as Dot and Tweed were putting the finishing touches on a hot new beat, one in tune with current hyphy trends yet retaining the dark urgency characteristic of the Mekanix sound.

"Let me get on it," Stalin says, as he usually does when he hears something he likes.

Sometimes Dot says yes, sometimes no, depending on their plans for a particular session. With a beat this fresh and radio-ready, one they could easily sell, Dot is noncommittal: "What you got for it?"

Without a pause Stalin breaks into a melody, accompanied by an impromptu dance: "That’s my name / Don’t wear it out, wear it out, wear it out …" Simple, catchy, the phrase totally works, and in less time than it takes to tell, he’s in the booth laying down what promises to be the main single from On Behalf: "That’s My Name."

Sitting behind the mixing board, Dot shoots me a smile, as if to say, "See why we work with this guy?"

On the Go Movement

With The Early Morning Shift about to drop, and On Behalf on the way, the only thing Stalin needs is his own catchword, à la hyphy or thizz. Enter the Go movement. Among recent innovations in Bay Area hip-hop slang is a certain use of the word go to indicate a kind of dynamic state of being, widely attributed to Stalin.

"I ain’t sayin’ I made it up, but somebody from West Oakland did," Stalin says. "Even before there was hella songs talkin’ about Go and shit, that shit came from ecstasy pills. We used to say, ‘Goddamn, you motherfuckers go.’ And then you refer to a female like, ‘She go.’ I swear it used to just be me and my niggas in the hood. I started fuckin’ with the Mekanix and sayin’ it at they place. Then, before I knew it, everybody was talking about Go."

Like thizz, Go quickly expanded beyond its drug-related origins, partly because it epitomizes so well the fast-paced environment of rappers’ lifestyles. Among the early cosigners of the Go movement is the Team, whose album World Premiere (Moedoe) dropped at the beginning of April. Not only did the group release a between-album mix tape and DVD called Go Music (Siccness.net, 2005), but Team member Kaz Kyzah has hooked up with Stalin and the Mekanix for a side project called the Go Boyz. First previewed on Go Music, on a track also featuring Mistah F.A.B., the Go Boyz have already recorded their self-titled debut, and Zoo is in talks with Moedoe about an eventual corelease.

"Where I’m from, we don’t say, ‘Go stupid.’ ‘Go dumb.’ We just go," Kaz Kyzah says, explaining the term’s appeal.

"Really, it’s a way of life for us," he continues. "Me, Stalin, Dot, and Tweed, we’d be up all night just goin’. Every song was recorded at like four in the morning. Listening to some of the stuff now, you can feel it in the music."

Getting in early

Since I began this piece, Stalin, it seems, has gotten even bigger, as word of The Early Morning Shift and the Go Boyz has spread through the scene. People are suddenly lining up to work with him, and he’s already committed to new projects with DJ Fresh, Beeda Weeda, the Gorilla Pits, and J-Nash, an R&B singer featured on Mistah F.A.B.’s upcoming Yellow Bus Driver. In a late-breaking development, E-40 confirms he intends to sign the Stalin/Beeda Weeda duo project to Sick Wid It Records.

During our interview, Stalin and I run by DJ Fresh’s studio so J can lay a rhyme for an upcoming installment of Fresh’s mix tape series, The Tonite Show. Another rapper, watching Stalin pull a verse out of thin air four bars at a time, is clearly awed: "He’s amazing. I mean, he’s on the records I buy."

Stalin takes it all in stride, though; aside from when I’ve watched him perform live, this is the first time I’ve ever seen someone react to him like he was a star. I get the feeling, however, it’s far from the last. SFBG

J-Stalin

Fri/28, 10 p.m. doors

Club Rawhide

280 Seventh St., SF

$20

(415) 621-1197

myspace.com/jstalinofficialpage

Bring on the Demolition Men

The Demolition Men, Impereal and DJ Devro, definitely didn’t earn their reputation as the Bay Area’s mix-tape kings by staying at home. As DJs the duo has performed together and separately at clubs all over the world, from China and Japan to South America and Europe. Native Spanish speakers — Impereal hails from the Colombian community in Queens, NY, while Devro is Southern California Creole — the pair also hosts Demolition Men Radio, broadcast Thursdays from 6 to 7 p.m. on Azul 1063, a hip-hop station in Colombia’s Medell??n. Yet if you live in the Bay, you’re most liable to see them on the street, selling mix tapes out of their backpacks.

"We’re like a walking promotional retail machine," Impereal jokes. "If you don’t buy a mix tape, you going home with a flyer."

Such determination, coupled with the DJs’ high output (more than 30 releases since late 2003, including three volumes each of R&B and reggaeton) and elaborate graphics, has finally kick-started the Bay’s once lackadaisical mix tape scene.

An integral component of hip-hop in New York and the South, enabling new talents to be heard alongside vets and vets to issue bulletins with an immediacy unavailable to corporate labels, DJ-assembled mix tapes at their best are the ultimate in no-holds-barred hip-hop. Considered "promotional material" and usually printed in limited quantities, the discs are generally unencumbered by legal requirements like sample clearance.

Until recently, however, mix tapes weren’t much of a factor here. While the Demolition Men are quick to pay homage to their local predecessors — like Mad Idiot, DJ Natural, and DJ Supreme — Natural acknowledges the mix tape scene was a bit dead before the Demolition Men began shaking it up.

"Out here DJs were concentrating on clubs," Natural says. "Then they started putting stuff out constantly." Now there’s sufficient trade in mix tapes for Natural to move his formerly virtual business, Urban Era, to brick-and-mortar digs at 5088 Mission, making it the Bay’s only all–mix tape music store. Yet even with increased competition, he notes, the Demolition Men still routinely sell out.

In addition to their up-tempo release schedule, the success of the Demolition Men’s mixes might be attributed to the conceptual coherence they bring to their projects. While they do put together general mixes featuring more mainstream fare — such as the Out the Trunk series, which boasts exclusives from Ludacris — the duo’s hottest projects tend to tap into the Bay’s reservoir of talent. Aside from their multifaceted Best of the Bay series, the Demolition Men have released mix tapes hosted by Bay Area artists like Balance, Cellski, El Dorado Red, and the Team.

Currently the Demolition Men’s most successful disc has been their most ambitious: Animal Planet, not so much a mix tape as music cinema, starring the Mob Figaz’ Husalah and Jacka. A mighty 34 tracks — featuring production by Rob Lo, Traxamillion, and the Mekanix, and appearances by F.A.B., Keak, and Pretty Black — Animal Planet is an incredible collection of almost entirely exclusive, original material, seriously blurring the boundary between mix tape and album. Its success has encouraged bold undertakings, like The Early Morning Shift with J-Stalin and Block Tested, Hood Approved, a mix tape/DVD starring Fillmore rapper Big Rich. "I guess we’re taking the mix tape to the next level," Devro says. (Caples)

Demolition Men DJ

Thurs/27 and the last Thursday of every month, 9 p.m. doors

Vault

81 W. Santa Clara, San Jose

$10

(408) 298-1112

myspace.com/demolitionmenmusic

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