Here’s an interview with new-cumbia whizzes Bersa Discos — on the eve of their party Tormenta Tropical’s first anniversary this Friday at the The Elbo Room — as published in this week’s Scene: The Guardian Guide to Nightlife and Glamour magazine, on stands inside the Guardian…
“The reception to our sound has been amazing here,” says new-style cumbia pioneer DJ Oro11 — who, along with partner DJ Disco Shawn, heads the Bersa Discos label (www.myspace.com/bersadiscos) and puts on the packed Tormenta Tropical monthlies at Elbo Room. “A place like the Bay Area is a perfect spot for new cumbia sounds to take hold. People here are always looking for new music, plus there’s obviously a huge Latino population. A lot of younger Latinos who grew up hearing cumbia also listened to hip-hop and electronic music. They’re really into what we’re doing.”
Cumbia, the irresistible traditional accordion-driven dance music of Latin America (originally from Colombia), has undergone a mutation of sorts, opening up to include electronic augmentation, hip-hop beats, and even punk styles. The new iteration has taken hold in clubs like the cutting-edge Zizek, in Buenos Aires, where Oro11 was living and performing when Disco Shawn sought him out in 2006 for a taste of the electro-cumbia sound. The two returned to San Francisco, their home base, to form the Bersa Discos label as a kind of sonic nexus. “DJs and producers were selling burned CDs and swapping MP3s, but nothing was very organized at the time,” says Disco Shawn. “We just wanted to get some of these amazing tracks pressed up on vinyl and circulated a little more officially.”
Bersa Discos is now on its fourth release, titled, appropriately, Bersa #4 and featuring Afro-Colombian-tinged tracks by Brooklyn’s Uproot Andy and deeper sounds from the Netherlands’ Sonido del Principe. And the Tormenta Tropical party has seen legends like DJ/Rupture, South Rakkas Crew, Buraka Som Sistema, Toy Selectah, and even the Zizek folks burn up the stage. Shawn says to keep a 2k9 ear out for DJ Panik’s Texan “crunk cumbia.” Meanwhile, UK “bashment” crew the Heatwave hop in Dec. 19 to enliven the party’s first anniversary.
SFBG What originally attracted you to the new cumbia style?
ORO11 I first got into cumbia in 2001 while I was in Buenos Aires — the same time that the Argentine economy was collapsing. Kids were still heading to the clubs all night, but as a whole the music was pretty unimpressive. Lots of ’80s, trance, Ramones, and Rolling Stones — seriously, whole subcultures based on those last two. But one day I caught a Sunday TV variety show called Pasion Tropical that had the group Pibes Chorros on. Those dudes were repping heavy keyboard-guitars, long hair, and skull tees. They had a different sound that grabbed me, meaner than most cumbia I had heard. So I started tracking down their mixes, chopping up their samples, and making cumbia remixes with dancehall and hip-hop thrown in. Guys like Marcelo Fabian, Villa Diamante, Sonido Martines, and Daleduro were messing with cumbia too. So we started linking up, throwing parties together. Shawn and I met not too long after and started throwing the idea of Bersa Discos around.
SFBG What are some of your most memorable Tormenta Tropical experiences?
DISCO SHAWN It’s all been amazing. But the best thing has been getting to play with artists whose music I was already a fan of. The crowd has also been great. It’s totally mixed — Latino cumbia diehards, hipsters, dancehall heads, etc. Even better, people are really into dancing. Most of the time we’re playing songs that people don’t know — most of the songs are in Spanish, so a good portion of the crowd may not even understand the language — yet everyone goes crazy on the dance floor. It’s really nice because we’re not slaves to playing any sort of “hits.”
SFBG Drop a new cumbia top five on us.
ORO11 How about these?
Petrona Martinez, “La Vida Vale la Pena (Uproot Andy Remix)”
Los Rakas, “Esa Mulata”
El Guincho, “Kalise (Frikstailers Remix)”
DJ Panik, “Gettin’ Some Head”
BananaClipz featuring MC TIDAL, “Bluetooth Riddim”
TORMENTA TROPICAL ONE-YEAR ANNIVERSARY PARTY
With the Heatwave and Paul Devro
Fri/19, 10 p.m., $10
Elbo Room
647 Valencia, SF
(415) 552-7788
www.elbo.com



Oh, that Girl Talk. All pics by David Schnur DEMF’s day 2 was so pleasant it hurt, and the crowd was full of neon-festooned hipsters (they have them here too!) eagerly passing time before new old-school rap duo Cool Kids and sample-happy girly boy Girl Talk hit the the Red Bull stage, which overlooked the Detroit River. We passed the time in the sunny company of the great Mr. De’ featuring Greg C. Johnson, whose “Sex on the Beach” from back in the day is a protobooty classic. The crowd was going nuts — Mr. De’ schooled the “ghetto tech” kids on some real sensuality.
Mr. De’ sexing the keyboard
Greg C. Johnson, pleased Cool Kids gave a predictably stunner set — even calling out to Detroit and pumping some rhymes over ancient electro — and then Girl Talk came on and the crowd went bananas. I’ve never really warmed to the Girl Talk phenomenon. We have great mashup artists in SF, and dropping some Public Enemy over a Toto sample is sooo 2005. Still, the man’s a genius when it comes to party music and self-promotion: who knew all you had to do was post several YouTube vids of kids stage diving off your laptop platform and you could be famous? Well, maybe everybody knows that now, but Girl Talk knew it first. And who am I to argue, even when he dropped his pants and mooned the crowd in his boxers for half his set while he leaned over his equipment. But this year is indubitably Richie Hawtin’s year — despite other hometown giants Kevin Saunderson, Carl Craig, Stacey Pullen, and Alton Miller on the roster — so after a few Girl Talk singalongs (oh yes, there was stage-diving) we went over to the Beatport tent to catch the Windsor homeboy in a harder mood tan the previous night, at least until he dropped Mory Kante’s “Yeke Yeke” and the dance floor exploded.
Richie Hawtin: Gettin’ Yeke
Waiting for Moby Underground, quite literally. This year, promoter Paxahau Events has reopened the huge concrete-walled basement of the plaza, and has installed the soulful house DJs there, rather than the traditional hardcore noise experimentalists. By two o’clock, heavily muscled dance crews had stripped off their shirts and were throwing down – headspins included – to the sounds of Detroit classicists like Reggie “Hotmix” Harrell and Minx. (That night, freaky Terrence “The Phone Man” Parker and tribal-soulist Stacey Pullen would turn the underground area into a sweaty mass of writhing gay and straight bodies.)
Upside-down to the morning beat
Terrence Parker hits So much for the house – and notably missing so far this year have been the little independent DJ setups sprouting about the plaza like tiny laptop-vinyl mushrooms – what about the four other stages? What about the techno? The main, video-projected-upon VitaminWater stage, where Moby would later thrash about like a puggle to his electroclash-tinged pop-techno throwbacks, got a slowish start with way-cerebral live sub-dub fractal burbles from local DJ-band hybrid trio
The grand, abandoned Michigan Central Train Station, two blocks from my Corktown residence in tha D. (Don’t try to throw a party here, you’ll get srsly busted.) All of which is a belabored way of saying that I didn’t get much afterhours in here in Detroit last night, the “official” pre-party night of
Carl Craig: BACK Carl bought my video camera in 1994 so I’d have money for Amtrak to move to SF (sweetheart!) so blame him for my presence here. Also performing will be a number of other wicked-wonderful characters from back-in-tha-D days, like my spiritual twin brother
Alton Miller: You should see him dance, really Other NAMES on the pretty soulful hitlist: Speedy J, Buzz Goree, Terrance Parker, Girl Talk, Moby, Mike Grant, Alex Under, Konrad Black, and for some hip-hop new old-schoolness Cool Kids. 
