by Amanda Witherell
This week Wal-Mart cranked up the PR knob with a new bout of ads touting the company’s social worth with the gloss of a dirty politician trying to spin some positive image. According to The New York Times the spots make a point of the $2,300 an average family saves shopping at Wal-Mart and paint Sam Walton as a red-knuckled entrepreneur of yesteryear.
Unfortunately, that image in no way resembles the $312.4 billion, Fortune 500 corporation of today.