Culture editor Molly Freedenberg hits SXSW for the first time to explore the festival’s extracurricular aspects. For Music Editor Kimberly Chun’s take on SXSW’s tunes, click here.
I’m finally back from South by Southwest. And by “back” I don’t only mean “in San Francisco.” The latter happened early Sunday morning. But I only recovered, brushed my teeth, got out of bed, and unpacked last night. Yes, it was that much fun, and that exhausting. (Yes, I also have a habit of squeezing every bit of fun out of every moment I can, which often leads to days of bed rest, but that’s another story…)
Now that I have some time to reflect, I can say deciding to go was one of the best ideas I ever had. (Way better than paying $180 to see Buffy the Musical.) First off, Austin’s rad. Now I completely understand why everyone I know is moving there. Rent is cheap. People are interesting. It’s got the politics, art, music, and culture of Portland and San Francisco but without the rain and gloom of either; and it’s got the weather of Los Angeles, but without the smog, the sprawl, or the especially high ratio of douche-bags to cool people our sister to the South has got.
The unofficial SXSW (female) uniform: summer dresses and cowboy boots.
And second, the festival itself. How do I explain this? It isn’t simply that there’s music everywhere. It’s that everyone is there because they love being there. This is summer camp for music geeks. Or Sturgis. Or (don’t kill me for saying this) Burning Man. Southby isn’t just a big, spread-out Coachella or Bonnaroo – both of which are contained, commercial festivals in the traditional sense. This is more of a temporary culture – where every venue is dedicated to playing music from morning to night, and where every person there is so dedicated to music they want to spend several days immersed in it.
In fact, I found the experience of being at Southby much the same as being at Burning Man: intending to go one place and ending up at another, running into people I never expected to see, leaving the house at 11 a.m. with the intention of coming home for dinner and not seeing my bed until 4 a.m. Drinking early, forgetting to eat, thinking I’d found the most inspiring thing I’d ever seen and then, two blocks later, finding something even more inspiring. Sure, at Burning Man it’s guerrilla art or random performance or the joy of seeing Barbie Death Camp for the first time – at Southby, it’s rock bands that sound like Led Zeppelin (Parlour Mob) or discovering the punk band I’m listening to actually sings one my favorite song on an old, unlabelled mix tape (Meat Men) or finding my way into the Perez Hilton party (not as exciting as it sounds) with a writer friend from L.A. But the fundamental feeling is the same: riding the wave of the unexpected. I bet you could even draw parallels between relationships at Burning Man – how some are formed and how some are ruined – and those at Southby.
And just like Burning Man, Southby isn’t for everyone. The pace is breakneck. The beer is unlimited. And if you don’t like crowds, walking, or loud noise, it could be your biggest nightmare. But for people like me, it’s an absolute fantasy.
Which is to say, yes, of course, I’m going to go again. But I’ll do a few things differently. Here’s my advice for other Southby virgins, based on what I learned this year:
