BEST FRESH-SQUEEZED FLIGHTS
If founders Derek Castro and Luisa Alberto have anything to say about it, the juice bar is the wine bar of the future — and, given Castro and Alberto’s Blue Bottle past, it’s not surprising that they feel a fresh-squeezed swig can have all the body and depth of a finely prepared coffee. Pronounced "so," SÔW is their regular pop-up juice bar inside Pause Wine Bar, at which they hope to prove that juices deserve all the attention to nuance and provenance as their more fussed-over beverage cousins. Tastings are served at room temperature so as to not numb flavors, and in garnished glasses much like artful cocktails. Yes, flights are sometimes available, offering the chance to taste (and see) an entire rainbow of fascinating flavors; a recent one even featured Early Girl tomatoes. Currently only open weekends, the SoWers hope to add weekdays with more tastings, an expanded menu, and an even bigger following of nectar connoisseurs.
Every Sat and Sun in Pause Wine Bar, 1666 Market, SF. (415) 637-7343, www.sowsf.com