Skew your perceptions: Lomography’s new gallery store opens Thursday

Pub date December 6, 2011
SectionPixel Vision

Almost as cryptic as some of their warped, blurred, color-drenched photos is the Lomography Society’s 10th rule: “Don’t worry about any rules.” For an artistic movement as commercially successful (the fantastically cheap cameras sell at Urban Outfitters worldwide) and historically important (the LOMO LC-A, the first lomographic camera, was mass produced in Soviet Russia for the enjoyment of the proletariat masses) as Lomography, it sure is hard to pin down.

The term at this point encompasses a photographic style, loose and experimental, centered upon the  purposely faulty cameras that produce wildly unexpected results. But Lomography is also a broad, inclusive movement that hosts a massive website on which “Lomographers” can display their work – not to mention a magazine emphasizing the “analogue lifestyle” and gallery stores the world over.

San Francisco gets its own hub of lomographic activity December 8 with the opening of a gallery store at 309 Sutter. 

Our city is already home to quite a bit of Lomogramania; any foray into the geotagged-recesses of the expansive website yields glimpses of our bridge pillars and telephone wires, delightfully skewed. 

The new gallery store will serve as as a kind of colorful, artistically-bent Apple store, chockful of products, sure, but just as much about the tactile, try-out experience. Veterans and the uninitiated alike can participate in workshops, snag items from the entire Lomography product line, and check out local work on display. 

The gallery store, the latest of more than 30 from Guangzhou to Cologne, opens Thu/8 with a party that seems fittingly eclectic, featuring barbeque, moonshine punch, bluegrass, and the soul stylings of Hard French’s DJ Carnita. The store’s regular hours will be Mon.-Sat., 10 a.m.-9 p.m.; Sun. 11 a.m.-7 p.m.


Lomography San Francisco gallery store opening

Thu/8 7 p.m., free

309 Sutter

(415) 248-0083