50 Cent: man, rapper, actor, multi-gunshot wound survivor, Eminem pal, Ja Rule foe, G-Unit mastermind, sneaker designer, video game character, Vitamin Water pusher, weight-lifting enthusiast, philanthropist, condom endorser, memoirist, novelist, occupier of mansions, bajillionaire, father, and probably several more descriptors his Wikipedia entry has left off due to sheer hyphenate overload. (Can you blame ’em?) Fiddy’s new album, Before I Self Destruct (Aftermath/Interscope/Shady), drops Nov 16 — but the man who seemingly never sleeps has yet another project underway:
Bang! Bang! Power in a bottle.
Yep — look out Diddy and Usher, ’cause “Power by fifty cent” is crashing the hip-hop fragrance market. According to the press release, Power “captures the icon’s unparalleled confidence, street savvy, and limitless power.” Notes include lemon leaves, black pepper, and Artemisia (kinda sage-y), plus dark woods, coriander, nutmeg, patchouli, musk, and oak moss. In other words, this is probably not the perfume your Juicy Couture-loving little sister wants for Christmas.
We sampled the scent here at the office. (My favorite reaction: “Hmm. Smells like the ’90s.”) Get a whiff for yourself — and meet the man with all the Power — Tues/10 at Macy’s. 50 Cent be on hand to greet and take pictures with fragrance customers from 5-7pm in Union Square.