Gavin Newsom’s “reform” pitch

Pub date October 13, 2009
WriterTim Redmond
SectionPolitics Blog

By Tim Redmond

Mayor Gavin Newsom doesn’t have enough money to do a major statewide TV buy, but he’s making his early pitch, and trying to define the race, with a new internet ad. Calitics points out that the ad

mentions not once, but twice, both the Constitutional Convention and eliminating the 2/3rds rule. Newsom is positioning himself as the candidate of not just “change” but of structural reform:

Of course, those of us who live in San Francisco know that Newsom has done nothing — nothing — in terms of real structural reform in the city, and has pused a Schwarzenegger-style no-new-taxes budget. He was at first very wary about Constitutional change, but now is embracing it, sensing, no doubt, that the mood of the public is so down on Sacramento and Sacto politiciians that the concept of fundamental change is attractive — even when peddled by someone who has no credentials as a “change” candidate.

But for Jerry Brown, this is serious stuff — the candidate who defines the race first is often in a much better position to make the case for his or her election. And Newsom is trying to define the race as insider-outsider, change v. politics as usual. Brown may have the poll numbers and the money, but if he sits around and lets Newsom define the race, he’s playing a dangerous game.