Appetite: The masterminds behind SF Chefs.Food.Wine.

Pub date August 24, 2009
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SectionPixel Vision

By Virginia Miller of www.theperfectspotsf.com. See her previous installment of Appetite here.

Re-capping SF Chefs.Food.Wine.: In conversation with Andrew Freeman and Dominic Phillips, masterminds behind the event

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Andrew Freeman (left) & Kevin Westlye (bottom center) with the Mayor and friends Photo courtesy of Andrew Freeman & Co.

Imagine your favorite bartenders, chefs, and wineries under one massive tent in Union Square serving unlimited amounts of food and drink. Envision your favorite writers or TV personalities leading classes or cooking for a gala. Picture Grand Tastings where one never has to wait for a bite or a drink (a rarity, I know) and one can even talk to chefs, bartenders and winemakers while sampling their wares. Throw in evening parties (with DJs like Chef Hubert Keller) where music, food and drink flow into the night. Pack it all in to one weekend and you have an idea of what rollicking good time was had at SF Chefs.Food.Wine., which took place August 6-9.

Talking with the masterminds behind this event gave me a deeper appreciation for how smoothly this first year event ran. Without a clear vision, endless hours of planning and work by a team of dedicated experts, this would not have been the case. Two years in the making, SF Chefs.Food.Wine. was the first ever urban food and wine classic. Those who’ve been to other food and drink events know you often come away hungry from so-called "tastings", spending more time waiting for food to appear than eating it. Here, everyone stayed well fed, satiated and aglow. I talked to person after person who said they couldn’t wait to go again next year or that it was a better value than a number of cheaper (and less exciting) food events combined.