By Juliette Tang
It goes without saying that we tend to take our Internet porn for granted.
Naturally, we are so inundated with porn in our pop up ads, our spam folders, and our Google searches (an unfiltered image search for something as innocent as “cucumber” will get you porn on the first page), it becomes the accepted standard that porn will be an immutable fact that as long as the Internet exists and that we will be entitled to free, or at least accessible, cyberporn until the end days. Unless we’re in the business of making internet porn ourselves, we don’t often think of the business or entrepreneurial aspects involved behind the scenes, or the planning and development it takes to get even the most basic of adult websites off the ground. But adult entertainment, as with any other profession, is a part of an industry (albeit one that is on the fringe of the mainstream) that relies on a complicated network of people who work together and interact as a part of a larger market. And, like all professions, adult entertainment is privy to a phenomenon known as the “Expo”.
What industry, these days, doesn’t have its own expo? Every day, in hotel conference rooms all over the United States, from coast to coast, from New York to LA, from La Quinta to the Four Seasons, professionals gather to drink coffee and mini sodas to meet one another and discuss things like customer conversion and marketing strategies. Usually these expos are a staid and boring affair, with keynote speeches by tedious suit-types with topics like “Putting Service Above Self”. We see them all the time in San Francisco. After the open bar closes down, some of the more adventurous professionals will make their way up from the Renaissance Hotel in Fremont to the city, just to go to Ruby Skye.
At least in the adult entertainment industry, expos provide some entertainment value.
Slightly exposed at the 2008 Cybernet Expo
If the AVN Adult Entertainment Expo is adult entertainment’s version of Web 2.0, then the upcoming Cybernet Expo is its version of the TechCrunch 50.