By Mayka Mei
Real throwback style at the new Goorin Brothers store on Haight.
Passing on from nuts to hats. Such was the transition as the historic Morrow’s Nut House gave way to a new Goorin Brothers store. Last weekend the worldwide hat manufacturer opened two new shops in San Francisco, forming a three-store family within the city.
Friday kicked off with the grand opening at 111 Geary. San Francisco natives may know it as the Nut House, but the previous owner of the 70-year old institution has finally handed the keys over to Goorin Brothers CEO Ben Goorin. In finding the next tenant, (all nuthead puns aside) working with Goorin Brothers was absolutely intentional. “They definitely wanted somebody that was like us,” Goorin said. “[A] San Francisco-based company that’s been around with family roots here.”