By Laura Peach
Shotwell, the store, is at 36 Geary off Union Square. But for a recent Guardian article, I chatted with Shotwell owners Michael and Holly Weaver in their actual Shotwell Ave. home in the Mission, a space filled with glass jars holding a rainbow of bubblegum and chandelier candle holders. The former armory storage facility has been transformed into a wonderland — three separate concrete structures are connected by pathways where fountains trickle and faux birds roost in trees. The domestic space is fitting for this fashion-forward duo, who hope to push San Franciscan shoppers in a stylish new direction.
SFBG This place is pretty amazing.
Michael Weaver Originally, we were going to run the store out of the garage in front, but there just wasn’t enough space. And this location is so tucked away that there wouldn’t be much foot traffic.
Holly Weaver We love finding little hidden gems in neighborhoods, and we did want to create that in some ways.
SFBG But you chose Union Square instead.
HW Right. San Francisco has lots of shopping in neighborhoods, yet nowhere that is really a shopping destination.
MW Except Union Square.
HW We thought, if that’s the case, shouldn’t we be there?
More Shotwell talk after the jump