Sunday Streets corporate sponsorships, writ small

Pub date April 16, 2009
SectionPolitics Blog

By Steven T. Jones

Responding to criticism of the corporate sponsorships of this year’s Sunday Streets events, which begin April 26, organizers say it was a necessary evil that will barely be noticeable to attendees of the six street closure events.

“It will be the same exact Sunday Streets that you saw last year,” Wade Crowfoot, who is coordinating the event for the Mayor’s Office, told us, promising that corporate signage and promotion would be minimal. “The average person will not be aware that there’s private entities funding the direct costs.”

Crowfoot headed up fundraising for the events, tapping many of the same entities that have funded Mayor Gavin Newsom’s political ambitions, including Lennar, PG&E, WebCor Builders, Clear Channel, and Warren Hellman. But with six events costing up to $300,000, he said the grassroots help from Livable City, San Francisco Bicycle Coalition, Walk SF and other progressive groups is more important that ever.

Members of those groups love the Sunday Streets concept and recognize the city’s fiscal realities, but say this isn’t ideal. “I would have loved to have a city-sponsored event,” Livable City director Tom Radulovich told us. “It ought to be the city’s responsibility to create safe recreational spaces for people.”