Quaintly nestled in San Francisco’s dreamy Bernal Heights district at 827 Cortland Avenue, Ladita is a darling little eco-boutique in that could be described as “similar to Anthropologie, but much better for the environment.” Even for someone whose overtly girly side is as repressed as mine, it will prove impossible to resist Ladita’s quiet charm. On my visit, scented (soy) candles bouqueted the store with the abstract but pleasant aroma of wildflowers, the soft, fuzzy sound of old folk LPs purred on the vintage record player and, in an almost suspiciously perfect touch, a lazy cat (the owner’s pet) napped under the cash register in a swath of warm afternoon sun. If a shopping experience could be distilled to a soothing cup of tea, this would be it.
There is no shortage of the lovely and the whimsical at Ladita, but Christine, the owner, is also a practical businesswoman, and her store is stocked with crowd-pleasing brands like James Jeans and Ella Moss, which complement more specific, eco-oriented labels like Stewart + Brown, Taxi CDC, and Sworn Virgins. Ladita offers a comprehensive and well-edited baby department, which includes Kicky Pants and Speecees, both favorites with eco-leaning moms and dads, as well as Erbaviva, a wonderful line of bath and body products for babies and moms-to-be.