Commercial politics: Yes we can!

Pub date February 6, 2009
SectionPixel Vision

It’s something like an Obamanenon, the way his campaign catchphrases have infiltrated the wholly commercial realm quicker than you can say, “Yes we can!”

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We all know the most obvious instance, the fusion of Pepsi and Obama. Perhaps he triggered it by adopting a remarkably similar campaign symbol:

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But Pepsi is determined to consume him — and us. It’s impossible to walk through certain BART/Muni tunnels downtown without the special form of mind control that comes from placards that tease the corners of your eyes no matter which way you turn:

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Yet, without a doubt, my favorite Obama-imitator is a much smaller commercial entity, the TV ad specialist Roni Deutch. There’s something very Peppermint Patty about Roni. Yes you can fight the IRS, Chuck!:

I’m sure there are dozens of other Obama-influenced jingles out there. Yes you can tell us about them!