By Tim Redmond
But before I get into that:
Doesn’t the Chronicle’s new design look awful? I mean, it’s cluttered and backward-looking and I don’t think it’s going to save THAT newspaper from its financial problems. Why doesn’t the Chron just take local news seriously, cover San Francisco, and hire just one, just one progressive urban political columnist to balance the suburban Chuck Nevius?
Okay: But newspapers aren’t going to die. I try to explain this to people all the time. I tell students that journalism is going to be around forever, even if we stop killing trees to make paper and the internet morphs into a consensual hallucination or people screw sockets into their brains to learn things or whatever. There will still be communication, and some of it will still involve journalists.
I don’t always agree with Bill Keller, the editor of the NY Times, but in a recent column answering readers’ questions, he got this one just right:
First, there is a diminishing supply of quality journalism, and a growing demand. By quality journalism I mean the kind that involves experienced reporters going places, bearing witness, digging into records, developing sources, checking and double-checking, backed by editors who try to enforce high standards. I mean journalism that, however imperfect, labors hard to be trustworthy, to supply you with the information you need to be an engaged citizen. The supply of this kind of journalism is declining because it is hard, expensive, sometimes dangerous work. The traditional practitioners of this craft — mainly newspapers — have been downsizing or declaring bankruptcy. The wonderful florescence of communication ignited by the Internet contains countless voices riffing on the journalism of others but not so many that do serious reporting of their own. Hence the dwindling supply. The best evidence of the soaring demand is the phenomenal traffic to the Web sites that do dependable news reporting — nearly 20 million unique monthly visitors to the site you are currently reading, and that number excludes the burgeoning international audience. The law of supply and demand suggests that the market will find a way to make the demand pay for the supply.
And it doesn’t take that much money to create a news operation on the web. The giants in the industry (and some of the not-so-giants, like the SF Chronicle) may fall by the wayside, and we may see much more web-based local reporting from a larger number of smaller and more diffuse news outlets (already happening in SF) and that won’t be such a bad thing.
But newspapers, in the traditional sense of organizations that pay staffers to report and deliver news and charge people (in our case, by showing them ads) to access it … that’s not going anywhere.