By Louis Peitzman
Don’t let the name fool you: MC Frontalot is serious about rapping. He just does it a bit differently than most other hip-hop artists.
Frontalot (real name: Damian Hess) has been called “the godfather of nerdcore” for his role in establishing a genre where it’s cool to be uncool. He raps about everything from Internet porn to Magic: the Gathering – exposing nerds to hip-hop culture, and vice versa. Along with his band, he’s the subject of the documentary Nerdcore Rising, currently screening in select theaters. In a phone interview, I chatted with Hess about the film and the direction nerdcore is taking. He performs at the Uptown Night Club tonight.
SFBG: My first question is about the name – is it ironic, or do you feel as though you actually front?
Damian Hess: I mean, I picked it out originally because I thought there’d be no other rapper who would want to steal that from me. Because rappers generally eschew fronting and, you know, try to convince everyone that they’re not fronting at all.