By Justin Juul
Please Dress Up! is a clothing company run by Grant Doolittle and Judy Berbarian, two artists who live in near the Panhandle. If you’ve noticed all the girls rocking stripy shirts and pencil pants in the last few months, it’s because of them.
SFBG: So what’s your deal?
Judy Berbarian: My name’s Judy Berbarian and this is Grant Doolittle and we make up the label Please Dress Up! We’re custom clothiers/fashion designers.
SFBG: What’s the general idea behind Please Dress Up!?
Doolittle: Well, it’s just as the name states, really. We want people to dress up and we want to create unique pieces that are timeless in both style and in construction so they can do it. The name Please Dress Up! came to us after realizing what direction we wanted to take our clothing. It’s clear and direct and people get the message right away, I think.
SFBG: Do you fit in with any fashion trends, like a specific school of fashion or whatever?
Berbarian: Our work is rooted in the tradition of French couture: custom made-to-measure garments all available in different fine fabrics. We don’t pay much attention to trends, but we do admire other designers. Some of our favorites are Balenciaga, Viktor and Rolf, Yves Saint Laurent, Christian Dior, and John Galliano.
SFBG: What about local designers? Are you part of an indie fashion movement or something?
Berbarian: We’re pretty separate from any scene, but we do admire some local designers. Al from Al’s Attire in North Beach is our favorite. He’s a true craftsman and his work is just amazing. We’d love to have a shop just like his once we get a little more settled. As far as us fitting in to the design scene here, it’s been kinda hard. San Francisco used to be a Mecca for designer and high-quality clothing, but the industry has sort of disappeared and so have most of the resources for designers like us. All we have is each other to push our creativity further. On the flipside though, the indie designer scene here is special because it’s so raw. Also, people here really want to support locally made crafts. That’s why all the indie festivals have been doing so well lately.
SFBG: So how did you guys get into the fashion thing? Did you go to fashion or design school or anything?
Doolittle: Nope. No school for me.
Berbarian: Me neither. I’ve been sewing since I was 14 though. I always wanted to do this, but my Aunt discouraged me. It’s was kind of weird because she always made all my clothes, yet she wanted me to be a doctor or a lawyer or something. But I just wanted to be like her and make clothes. I was doing it on my own for a while and then Grant came along. We’ve been friends for seven years now, and we’ve been living together for like a year.