Is this ad sexist?

Pub date October 10, 2008
WriterTim Redmond
SectionPolitics Blog

Eric Jaye, the flak for Pacific Gas and Electric Company, must be really worried about defeating Proposition H, the Clean Energy Act. He’s gone so far as to try to convince the Sierra Club to somehow formally denounce a funny ad put out by the Yes on H campaign.

Jaye’s complaint? The ad is “sexist.”

Here’s the ad again, in case you haven’t seen it:

In an email to John Rizzo, the Sierra Club’s political chair, Jaye wrote:

>>As a sponsor of Proposition H, do you also approve of this most recent
>>video?
>>http://www.youtube.com/watch?v=IZuwXSbb6WA
>>
>>Will you send out a release denouncing it? (You were pretty quick to
>>send out a press release attacking the Mayor on Monday. I hope you
>>will be as quick to denounce such offensive and sexist behavior).

If this wasn’t a serious campaign, I’d find the whole thing just nutty. Is there anything wrong or politically incorrect about making fun of a pair of corporate weenies who act sexist?

Alix Rosenthal, immediate past president of the local National Women’s Political Caucus and founder of the SF Women’s Policy Summit, doesn’t think so.

“If anyone has credibility on women’s issues, it’s me,” she told me. “And I don’t think it’s sexist.”

In fact, she said, “I could argue that it’s a feminist video — the two PG&E executives are mocked for being sexist.”

She said that the leaders of several local women’s organizations have been talking about this and “we certainly aren’t going to be putting out any kind of statement denouncing it.”

I called Jaye today and he had a hard time expaining why the ad was sexist. He did say he found it juvenile (whoa — that’s a crime in San Francisco politics) and said: “I find it demeaning for an august organization such as the Sierra Club to fund and support this kind of ad.”

The Sierra Club had nothing to do with the ad, by the way.

So lighten the fuck up, Eric. All this is doing is drawing more attention to a funny ad that makes the point that the PG&E executives are assholes and can’t be trusted.

Which is a great reason to vote Yes on H.