Semiconscious Consumerism: American Spirits light the way to the finish line

Pub date July 3, 2008
WriterMarke B.
SectionPixel Vision

Just in time for the Fourth of Independenciality, another installment of our Semiconscious Consumerism blog by confused-with-a-capitalism-C Justin Juul. To read about his previous Nike vs. American Apparel torment, click here.

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Sweatpants and Spirits. Fannypackin’ across the Bay to Breakers finish line.

I started smoking when I was 14 years old and I’ve never been able to stop. The gum didn’t work. The patch didn’t work. The plastic cigarette holders that show tar buildup didn’t work. Shit, even adopting a rigorous jogging schedule (I’m up to 25 miles a week!) hasn’t done anything to curb my appetite for tobacco. I’m a smoker through and through. But at least I’m a healthy smoker, a highly functional smoker as we’re called. I run, I bike, I don’t eat meat, and I only smoke American Spirits, the healthiest cancer sticks on the market. Just kidding! I do smoke American Spirits, but I’m not dumb enough to buy into all that hippy marketing crap. I was at one time though.