By Susie Cagle
Nearly ten years after boutique New York bakeries and Carrie Bradshaw brought the lil’ cupper into the spotlight, it’s probably safe to say cupcakes have jumped the shark. Now you can find a cupcake novelty T-shirt in every clothing store, but you’re lucky to spot a nice simple brownie in the bakery case at the local coffee shop. If anyone would be sensitive to this overexposure, I’d think it would be trend-obsessed tech taste-makers, which is why CupcakeCamp — last Sunday’s bake-off for the 2.0 crowd — came as something of a surprise. This isn’t exactly the crowd I’d think of when I think of “cupcake people.”
So when I decided to go, I had an inkling of what I was getting into. But I truly wanted to believe that CupcakeCamp was just the sort of thing an earnest cupcaking socialist like me would like.
