LOCAL ARTIST Ryan Alexiev
TITLE Postcard invite for “The Land of a Million Cereals”
THE STORY Cereal is the most popular breakfast food, and the third most popular product in American supermarkets. Currently there are more than 400 cereals, primarily distinguished by their ad campaigns. The substance of cereal is, in this light, ideology. Through prints, sculpture, video, and drawings, “The Land of a Million Cereals” explores cereal’s history and importance as a paradigmatic consumer product. In the role of a Bulgarian peasant, Alexiev does battle with Frankenberry, who wields a powerful golden spoon — free in every box!
BIO Ryan Alexiev was born in Los Angeles and raised in Alaska by Bulgarian immigrants. He received a BFA in history from the University of California, Berkeley in 2004 and an MFA from California College of the Arts in 2007. He currently lives and works in San Francisco.
SHOW “The Land of a Million Cereals,” Fri/6 through July 12. Wed.–Sat., 1–6 p.m. or by appointment. Opening reception Fri/6, 6–9 p.m. Mission 17, 2111 Mission (Suite 401), SF. (415) 861-3144, www.mission17.org.
WEB SITE www.ryanalexiev.com