San Francisco celebrated Spanish-speaking cultures over the weekend with fun Carnaval events in the Mission District, and housing activists followed that up by commandeering six billboards and using them to put out messages in Spanish urging voters to reject Prop. 98, which would end rent control and restrictions on conversion of rental properties to condos.
Members of the clandestine coalition who liberated the billboards say immigrants have already had to endure an increase in immigration sweeps and a rising level of anti-immigrant vitriol from the right, so now is the time to fight back against a change in housing laws that would hit low-income immigrants particularly hard.
One member of the coalition who was named, Ruben Salazar, said in a public statement: “What we need now are big, bold reminders shortly before the election to turn out the vote on June 3. Prop 98 is a wolf in sheep’s clothing hiding from public attention and sneaking into law during an off-season election. We decided to take over corporate billboards to loudly expose the hidden agenda of Prop 98 and to reclaim the corporate media for community use.”