SXSW Interactive: The web 2.0 revolution

Pub date March 13, 2008
Writersfbg
SectionPixel Vision

by Paula Connelly

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A Guitar Hero break in between panel discussions

I’m not convinced that the web is breaking down boundaries. At the SXSW Interactive Media conference there was a sea of iPhone engaged people who represent the first generation to really harness the experience of growing up with the web and bring it to the business realm. Those who have been the most successful have achieved web fame status. On the web, success is measured by attention based on site user volume, and although that directly translates to advertising dollars it is not the most important component of internet fame. I know that I should be happy about this glorification of knowledge. I should feel optimistic that web celebrity is the result of talent stemming from mathematical and scientific ability. The truth of the matter is, we are in the middle of a revolution whether we like it or not. And as I take refuge in an Austin cafe, far, far away from the fray, I realize that something about it all makes me feel really uncomfortable.