SPORTS: Super Bowl upsets, ads cause nausea

Pub date February 4, 2008
WriterMarke B.
SectionSF Blog

By AJ Hayes

We don’t make it a habit of rooting for New York teams, but the Giants’ improbable upset of New England on Sunday night was fantastic. Not only did it result in one of the best games in Super Bowl history, but it managed to wipe some of the smugness off the face of Patriots coach Bill Belichick. A sore loser and a cheat, Belichick is one of the more odorous fellows in sports today.

It also ended the talk once and for all that Tom Brady is the equal of Joe Montana. Brady may be a nice guy and a swell quarterback, but Montana saved the Super Bowl for his brightest moments, not his stumbles.

On to more important matters: Super Bowl commercials. (You can view them all here.)

Our personal favorite was the stylish Doritos ad in which a suave vermin hunter lays out half a cheesy chip on a mouse trap and sits back and waits, munching on the rest of the bag. Suddenly the wall explodes and a huge costumed rat appears, pummeling the tuxedoed hunter with a right/left combination. We laughed, even though the ad’s been around for a while, it turns out.

Now for the least funny spots.

Salesgenie. It’s not clear what a Salesgenie is or does, but its animated ad mocking Indian accents makes us want to stay clear of it.