In honor of our cover story about video art, I’ve decided to share my favorite videos of the week. Are they worthy of a SFMOMA installation? Probably not. But are they art? I say yes. Here’s why:
Mark Lives in IKEA
So comedian/filmmaker Mark Malkoff (famous for going to every Starbucks in Manhattan in one day) decides to move into an IKEA while his apartment gets fumigated. And they let him.
The genius of this? First, that he thought of the idea at all. Second, that he actually convinced IKEA to let him do it. And most importantly, the amount of work and planning it must’ve taken to compose and edit these “reality” segments (including getting IKEA staff and even his wife involved), which are actually quite funny and endearing. If Mark weren’t in New York, already married, and likely to put the whole thing on YouTube, I’d totally hit that – for his brilliance alone (and cuz I like the geeky glasses thing).