Photo of last year’s SantaCon by Lane Hartwell
By Iris Tablas-Mejia
It’s that time of year again! Dust off your red and white apparel ‘cause a fleet of debauched Santas will be running amok through San Francisco again on Saturday, Dec. 15, spreading their unconventional holiday cheer to bars, city landmarks, jaded locals, and unsuspecting tourists starting at 10 a.m. at the Pier 39 carousel.
Since Santacon’s creation by the Cachophony Society in 1994, cities across the nation have adopted San Francisco’s merry tradition, including Miami, Nashville, Portland, and Madison, WI, to name a few. Countries such as Germany, Thailand, Sweden, and Cambodia have also organized their own Santarchy invasions. According to Michael Michael of the San Francisco Cacophony Society—a group that has been involved with other mass events such as the Brides of March, the Urban Iditarod, and the Salmon Run during Bay to Breakers—Santacon is especially popular in Japan.
“The popularity of Santacon in foreign countries has a lot to do with the extent that American culture and its icons have spread beyond our borders,” explained Michael in an email.
Santacon appears to be as synonymous with the holiday season in San Francisco as Christmas itself, but don’t call it a movement. “That’s what you do in the bathroom,” reads the website dedicated to the non-movement, Santarchy.com.
The itinerary for this year’s Santacon is a closely guarded secret, but late arrivers can sign up for updates on the progress via text message. However, the Santarchy website does hint at its plan to “deflower virgin territory.” Last year, the jolly ol’ St. Nicks and Nickettes made an impromptu appearance at a wedding in North Beach, so there’s no telling what the Santas will get into this time around.