Simon Doonan, creative director for Barneys New York, defines San Francisco style this way: “People here are into design,” he said, while in town in September for the grand opening of Barneys’ Bay Area flagship store. “It’s about the craft of fashion, not the hype of fashion.” In L.A., he pointed out as an example, style is all about exhibitionism, about what other people think of what you’re wearing. “Here, it’s what you think of what you’re wearing.”
Oh my God, shooz! Simon Doonan shows off the SF flagship store’s bright, airy floor full of women’s footwear.
Now, before I go on, I realize you could argue that San Francisco has a scene with a uniform as much as anyplace else, even if here it’s fedoras and Fluevogs instead of short shorts and Uggs. But what really makes the difference – at least, to me – is how much fashion culture here appreciates creativity, independent designers, and funky combinations of styles, trends, and shit we just made up. Fashionistas in this city create a style that is uniquely ours, more emulated by the outside fashion world than affected by it.
I was thinking about this on Saturday night, while attending the official grand opening party for Pandora’s Trunk, a retail space and artists’ coop that provides places for indie designers to both work and sell their wares (reconstructed dresses and jackets made from scraps of fleece, lace-trimmed arm warmers and twisty scarves – all gorgeous and unusual). And true to the co-op’s mission, the opening not only supported artists involved with the store, but other independent creators like Jesse Wilson, one-half of the newly named Flamenco Feathers musical group, and Sterling, an up-and-coming chef who made guests a mean spanikopita (among other delectables). It was fun and festive, and both homegrown and professional.