By Mayka Mei
It’s always a gamble meeting people who work in fashion, be it in design or in editorial, because there’s a looming pressure in what your interviewee might think of your clothes. Luckily for me, SF Indie Fashion blogger Lorraine Sanders didn’t seem to be judging me at all for my touristy surf shop tee and discount rack jeans. Instead, Sanders seemed very easygoing, and doesn’t describe herself as the garrulous socialite type one might expect of a self-made fashion editor.
Independents daily.
Pulling in nearly 20,000 hits a month, SF Indie Fashion has become a central news source for all things Bay Area fashion, emphasis on the “news.” While personal style blogs like Lulu and Your Mom are fun to scroll through for personality, SF Indie Fashion is more of a resource aggregate of stylemakers, events, and updates.
Sanders’ lifelong goal has always been to support herself as a freelance writer. Years ago while establishing herself in the Bay Area, Sanders sifted through sources for stories to pitch to potential employers. Eventually, her (actual) drawer of ideas ranneth over, and the need for a repository of all things SF fashion-related was no longer avoidable.