By Mayka Mei
There are lifestyle brands. And then there are lifestyle brands. While the likes of Paris Hilton are “working” to expand their “businesses” in empowering consumers to turn heads with obnoxious celeb perfumes, Dele Sobomehin and his friends are running youth camps and making political statements with the most socially conscious fashion label in the Bay.
Sobomehin (“Dele” is short for “Oladele”) literally works in a brotherhood of friends and family as ESFAC’E’s first full-time employee. Sobomehin, his brother, and friends from Stanford and Santa Clara University founded the brand with a mission to make popular culture positive. And thus, in 2002, a movement was born.
ESFAC’E (pronounced “es-fah-chee”) is actually an acronym for the heart of their label’s movement: Education and Service through Fashion, Athletics, Community, and Entertainment. ESFAC’E’s urban-styled screened tees are just the face of their efforts.