More Mochi: 215 the Freshest Kids hurl some words at Daly City Records’ Pre-SXSW/St. Patrick’s Day Party at Beso Cantina March 17. All photos by Kimberly Chun.
Or is a whimper more accurate. Yes, the signs are in the air and in the program, as we scan the pages of the official guide and the unofficial day party lists. Welcome to South by Southwest on the downlow, rocked by the turbulent winds blowing off a global economic meltdown.
The big conference keynote names like Pete Townshend, Neil Young, Robert Plant, and Lou Reed? This year we get the uber-talented and esteemed but nonetheless much less sexy – sorry, Quince – Quincy Jones. Instead of the Stooges and Morrissey, we will have onstage interviews with Carlene Carter and the Hold Steady. The corporate banners are still here, but with a not-quite-as-splashy, diminished presence – just where is that MySpace South By Party Bus? The major labels and glossy publications are quieter than usual – whither the Vice party? Is there a Vice party?
Instead Rachael Ray – wholesome indie rock fan incarnate – is serving up the New York Dolls and the aforementioned Hold Steady at her showcase. Hey, after all, we’re all eating in these days – we can use some new recipes. This is SXSW on the cheap, forced onto a low-budg diet by a still-suffering music biz. Yes, music continues unabated, but can its makers afford to make it out here this year? The underground bashes around SXSW appear to slowing down or maybe they just aren’t on the public radar – in any case I still want to make Todd P’s Ms. Bea free all-ages shows and the French Legation outdoor bills – now Arthur-free (R.I.P.). We’ll see if there’s anything as fun as Dan Deacon and Fucked Up’s guerrilla throwdowns shaking up the university campus and the bridge, after hours.
