By Dina Maccabee
Sometimes – when I notice I’ve developed an allergy to my entire iTunes playlist, when all my CDs are mysteriously missing from their cases, and I’m not ready to resort to listening to mix tapes from high school – the silence on my stereo can be deafening. In those dire times, I resort to iTunes radio.
Scrolling down the list of offerings, there isn’t a lot of campaigning to sway your vote. I breeze past the bland listings for Classic Rock, Electronic, and Ambient, on down to International, where if nothing else the flavors have a chance of being spicy. Still, I couldn’t say what exactly prompted me to try IranianRadio.com for the first time. “Persian traditional music,” it read, sandwiched between “The Best Mix of All Things Iranian” and “Persian Pop.” I must have been feeling anti-American.
At any rate, I was pleased to discover hours of uninterrupted Persian classical music, a tradition so stately and affecting that its surface exoticism melts away after only a few minutes. But I began to wonder, from whence, exactly, issues forth this fountain of unfamiliar yet dulcet tones? I pressed a button and suddenly linked the sounds of classical Persia with a bedroom in San Francisco in 2008.
I wanted some background color for the monochromatic iTunes radio experience – and some direction on how to explore the region’s music even further (the station’s format ranges from Persian Dance to Kurdish Pop). Fortunately a friendly service representative at IranianRadio.com, identifying himself only as Cyrus, was able to set me straight on the mysteries behind the music.
SFBG: Who programs the content of IranianRadio.com?