By Steven T. Jones
Chris Cook and Lila LaHood of the San Francisco Public Press hawk copies of San Francisco Panorama in front of the Chronicle Building.
There’s a new newspaper in San Francisco – at least for today. San Francisco Panorama is being hawked on street corners around the city for $5 (get ‘em quick because they go up to the list price of $16 after today), perhaps the thickest, best-designed, and most creatively written (or at least the one penned by the most notable writers who aren’t usually journalists) newspaper ever.
The one-time product was produced by McSweeney’s, the literary magazine and publishing house operated out of 826 Valencia by author Dave Eggers, in partnership with the San Francisco Public Press and with financial support from Spot.us, which allows citizens to directly fund good journalism. The San Francisco Chronicle also helped with promotion and distribution.
The cover story on Bay Bridge cost-overruns, written by new journalist Patricia Decker and old pro Robert Porterfield, was overseen by the Public Press – a non-profit news outlet that aims to produce a non-commercial daily newspaper – and its project director Michael Stoll (full disclosure: I serve on the Public Press Steering Committee).
Eggers originally conceived the Panorama project as a way to demonstrate what a vital and attractive medium newspapers continue to be. Or as Stoll told me this afternoon, “If you give people a news product that breaks the formula they’re used to seeing, you’re going to capture their imaginations.”