Poll showed SF voters had favorable attitude toward new revenue measures

Pub date December 1, 2009
WriterRebecca Bowe
SectionPolitics Blog

By Rebecca Bowe

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Would you pay five cents more for this if it was going to fund local health care services?

So the city of San Francisco is staring down a $522 million deficit for next year. Does this mean local elected officials are seriously exploring options for new revenue measures? When we asked Board President David Chiu last week if new revenue options were in the cards for next year, he replied, “that has to be one part of the equation.”

David Metz, a partner in Fairbank, Maslin, Maullin, Metz & Associates, says he discovered that a majority of San Franciscans supported certain revenue-generating options after his firm was commissioned by the San Francisco Labor Council to conduct a poll. FMMM&A has conducted polls on hundreds of tax and bond measures since 1980, when the firm was established.

“There was a majority of support for a number of different options,” Metz told the Guardian. FMMM&A asked 600 “likely voters” in San Francisco in July if they would approve temporary tax increases that would be imposed for no more than three years to help prop up city services. Tossing out a few ideas for bringing in more money, this is what they found:

· 72 percent of respondents said they would support a nickel-per-drink tax on alcoholic beverages in bars, in order to bolster city health-care services. 27 percent were opposed.

· 58 percent said they would vote for an increase in tax charges to hotel / motel guests. 37 percent said nay.

· 60 percent said they’d support a temporary half-cent sales tax increase. 38 percent opposed it.

· 53 percent said they’d support a 2 percent, temporary tax on the value of cars registered in San Francisco, while 44 percent said they’d reject it.