Best of the Bay 2013: BEST CLAWS CARTEL

We bow down to the business acumen and sharp eye for trends possessed by Floss Gloss duo Aretha Sack and Janine Lee. These two California College of the Arts grads eschewed inward-looking artistic exploration, instead embarking on a mission to paint the world with the sizzling neons and kick-ass, vintage-inspired shades that haunt their minds eye. Their canvas? The fingernails of the Bay Area’s young, hip, and gifted. How did they take their line of animal cruelty-free nail polishes from late-night study sessions to indie and corporate retailers around the globe? (All while remaining 100 percent free of DBPs, formaldehyde, and other harmful chemicals — these colors may scream “heavy metal,” but contain none.) Let us count the ways: perfect nacho cheese orange and bikini coral lacquers; irresistibly chic tones like Party Bruise, Dimepiece, Black Holy, Faded, Pony, and Blood, Suede, and Tears; endless pop-up nail salons, hard work … and the knowledge that you can do anything when you’ve got a perfect 10 to point the way.

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