What role do labels have in the world of music today? I recently put that question and four others to a number of people, including Chris Manak (aka Peanut Butter Wolf), of the hip-hop mainstay Stones Throw Records, and Joakim Haugland of Norway’s Smalltown Supersound, home to Lindstrøm and to S.F.’s Tussle. The fact that their answers could be so different yet not in opposition or disagreement says something about the versatile love of music that powers smaller labels.
SFBG What meaning do you think a label has today?
CHRIS MANAK, STONES THROW A label definitely means something different now than it did before, but people seem to attach a certain meaning to my label, so we’re still doing OK. There are some artists who have played on big stages at Coachella without having a label, and others who’ve been on the cover of magazines (or cover of MySpace) with no label or not even more than a song or two recorded, so it goes to show that some artists can achieve “success” and get fans on the strength of having a strong image and a catchy song.
JOAKIM HAUGLAND, SMALLTOWN SUPERSOUND I think labels today are even more important, as one needs to be more creative these days and a creative label can be very important for a band or an artist. In my opinion, running a label is an artform. I am in general a label fan and have read most books available about the good indie labels like Elektra, Impulse, Creation, Rough Trade, Factory and so on. When you read these books you also understand that it’s all about the music and that there are strong and creative personalities behind these labels. Most of the time they’re crazy music- obsessive people. Amid all the chaos of drugs and madness at Creation Records, they also put out some of the best albums ever.
With digital distribution and illegal downloading, I think it is important for labels to be creative. It is easier and cheaper to reach out to your audience now with the Internet, but one also has to be smart.
Peanut Butter Wolf as a wolf
The cover of Lindstrøm’s Where You Go I Go Too, on Smalltown Supersound
SFBG What are your favorite labels for newer artists, and your favorites for reissues?
STONES THROW Stones Throw for both. That label jibes best with my personal taste and if I didn’t believe in myself, how could I expect others to believe in me and spend their money on me? Some other new labels I like are Big Time, Minimal Wave, Gloriette, Human Ear, Now Again, Soul Jazz, Humble Magnificent/Lewis, Paw Tracks, Soul Cal, Peoples Potential Unlimited, and Liger Vision (if they ever get a record out). I’m sure I’m leaving some great ones out.
SMALLTOWN SUPERSOUND My favorite labels of today: Sub Pop, Matador, WARP, Domino, DFA, Dischord, Drag City, XL Recordings. Favorite labels of the past: Creation, SST, Factory, ESP, Touch and Go, Impulse, BYG, Rough Trade. When it comes to re-issues I like Soul Jazz, Honest Jon`s and Light In The Attic. I also like SPV`s reissue series of the Brain Records label.