Different Fur Studios is esteemed by the current generation of music fans for churning out a staggering variety of hip music from San Francisco — A B & the Sea, Main Attrakionz, Lilac, the She’s — and beyond. Given the storied studio’s long history, however, it’s no wonder it’s still helping define the sound of the Bay. It was founded in 1968, at the height of San Francisco sonic weirdness, by Patrick Gleeson, an energetic electronic music composer who brought in the likes of Herbie Hancock, Jonathan Richman and the Modern Lovers, Stevie Wonder. The Fur stands on end: alert to the changing times and latest trends. Nowadays, it’s known for being highly Web-savvy, recording live iTunes-exclusive tracks, and uploading videos of in-studio sessions (like those of Little Dragon, Girls, Toro Y Moi, Big K.R.I.T., and more). Praise be to a different Pat — current owner and engineer Patrick Brown — who as a champion of local acts and labels alike keeps tradition alive in the heart of the Mission.