Perhaps you caught our cover story this week on crossover porn star James Deen. In it, I talk about how Deen has managed to bridge all kinds of genres in adult entertainment: BDSM furry porn to mainstream smut couplings to Brett Easton Ellis movies. Everything for everyone, non? Well not exactly — until mid-September, when Doc Johnson releases a new line of Deen-themed sex toys, including a nine-inch dildo molded directly from his member. We chatted with the company’s chief operating officer about what exactly that entailed.
The full line-up of Deenware
It all seems pretty straightforward — realistic dick vibrator, an “anal trainer” kit featuring two sizes of butt plugs and lube, cock rings, and a suction-mountable dildo. But the James Deen Signature Pump? After seeing his movies, I doubt the actor has a signature penis pump. Just saying. We spoke to Doc Johnson’s COO to find out how they choose whose dicks get molded, and what the reach of a celebrity dildo is, anyway. Find the gear in your local adult store this fall.
San Francisco Bay Guardian: Why James Deen’s penis? Who makes the decision about which celebrity gets immortalized?
Chad Braverman: We strive to partner with the best and James Deen is just that. He is everything we look for in a partnership: extremely popular, loves what he does, loves what we do, and wants to create great product. We make that decision internally based on factors like fan base, and the performer’s reputation, as well as their interest.
SFBG: How does the fitting/molding process take place for the lifelike dildos?
CB: James deen put his cock in a tube, we filled that tube with our proprietary casting formula. After it hardened, we pulled it out and then once it is confirmed a good molding, we use a harder casting material to fill the cavity left behind and that is our “cast master.” From there, it is a lot of hard work and a very detail oriented approach that makes the product as amazing and realistic as it is.
Time for dick molding.
We decided to manufacture and release James Deen’s nine-inch cock in two materials, each with their own unique benefits: our premium grade platinum silicone, which is the best silicone on the market and is completely hypoallergenic, nonporous, and body-safe — this silicone cock is firm and includes a three-speed powerful yet removable mega bullet that is waterproof and delivers intense vibrations throughout the cock. The other version is made of our fifth generation Realistic(R) which is the most lifelike material you can get, it truly captures every detail and feels truly like a real cock — this PVC material is also body-safe, as well as non-phthalate and features antibacterial Sil-A-Gel formula.
SFBG: What has been your most successful celebrity model to date? How many copies did that sell?
CB: This is hard to answer – we’ve had a beyond-successful partnership with Vivid for 25-plus years that basically created this market. No one was doing realistic casting before us. Jenna Jameson, Sasha Grey, and Belladonna have all been mind-blowing successes. It’s a great indicator of the success of these lines and the longevity of these stars that we still sell their products today — the demand is there and the products satisfy the customers. Exact numbers, I cannot say. However, we are very fortunate that we only want to work with the best, and it seems that the best only want to work with us.
Deen and Braverman: a job well done.