There’s some fascinating back and forth in media circles about the Village Voice, its chain (which includes SF Weekly), Ashton Kutcher, Demi Moore, prostitution, and layoffs and budget cuts as the nation’s oldest alternative weekly.
It’s all so juicy I don’t know where to begin. Perhaps with the SF Weekly’s cover story this week, which also ran in the Voice and most of the chain’s other papers.
The story takes Kutcher and Moore to task for launching a campaign against child prostitution using bogus numbers.
For the record: I have no reason to doubt the Voice’s conclusions here. I have no problem with adult ads (which the Guardian also takes). And frankly, I have no problem with prostitution, which, like gambling and drugs, ought to be legalized, regulated and taxed.
And the Voice was scrupulous about disclosing that it has a financial interest in this issue. How much of an interest? Well, a lot. In fact, according to the New York Observer, the prostitution ads could well be floating the financially troubled chain:
Backpage, which is a fraction of the size of Craigslist, is the only popular classifieds site left willing to host the paid escort and body-rub ads that are often thinly veiled fronts for prostitution. In the month after Craigslist closed its erotic services sections under pressure from Congress and state attorneys general, Backpage enjoyed a half-million-visitor bump in traffic, according to Quantcast, and became the No. 1 publisher of escort ads on the Internet. The Aim Group, a media consulting firm, estimated that in January, Backpage brought in $2.1 million in revenue from erotic services ads alone.
That would be about $24 million a year — and the Observer notes that VVM desperately needed the cash:
For more than two decades, Village Voice Media executive editor Mike Lacey employed a simple, often devastatingly successful strategy for gaining control of the country’s alternative weekly business: acquire the local paper, cut editorial costs (lay off critics, reporters and, reportedly, entire fact-checking departments), pump the paper full of nationally syndicated content and splash an occasional local investigative piece on the cover. It was working like a charm until 2004, when the San Francisco Bay-Guardian sued VVM’s SF Weekly for manipulating ad prices in an attempt to drive the rival paper out of business. According to court transcripts, Mr. Lacey told the staff on his first day as owner of SF Weekly that this was precisely his intention.
Despite facing legendary antitrust lawyers in a state notorious for its aversion to monopolistic practices, Mr. Lacey spent years appealing the court’s award of $16 million, which grew to $21 million with interest, until the California Supreme Court threw out VVM’s petition. During the proceedings, the company revealed that it owed creditors $80 million and claimed it could not afford to pay the award. Lawyers for the Bay-Guardian threatened to force bankruptcy.
In January 2011, VVM and SF Weekly settled the issue privately. Though the terms of the agreement were not disclosed, between the settlement and what one attorney familiar with the case said were legal fees of at least $5 million to fight the case, VVM was likely left with an eight-figure hole burned in its pocket.
Since last spring, the company’s efforts to patch that hole up have included the unthinkable (laying off legendary Village Voice investigative reporter Wayne Barrett in January); the surprising (selling off Kansas City Pitch to Tennessee publisher South Comm, Inc., in mid-March); and the long overdue: shutting down an experiment with a pair of sex blogs that were never publicly launched despite being published for nearly a year.
(For the record: The Guardian and VVM have agreed not to discuss the terms of the settlement.)
Mike Lacey, the executive editor of Village Voice Media, shot back with a letter to the Observer featuring his typical wild-ass metaphors and flowery prose:
In fact, in just the past few months Backpage.com has spent millions of dollars policing content to attempt, for example, to keep underage kids out of adult listings. Despite Trench’s professed lack of knowledge, which we do not doubt for a second, anyone looking at Backpage will notice the absence of nudity-merely one of thousands of changes over the past year.
Damn — no more nudity on Backpage. Then Lacey goes on to describe what he found at the Voice when he took it over:
We found a Voice “library” where an individual sat with scissors and clipped out articles from other publications for filing. The age of the Internet stopped at the library’s doors. Town cars arrived to ferry one late working chap to Westchester County. While we kept critics at Cannes, Toronto, and Sundance, we equivocated on sending them to Rotterdam. The Voice was the only alternative newspaper in the country that thought its reporters needed to have their facts checked in addition to being edited, copyedited, and proofread. I disagreed. (Though I do not wish to presume that the Observer might not benefit from such staffing.)
Actually, it was a little more than that. There were a number of longtime Voice staffers — mostly with politically left views — who earned, by alternative press standards, fairly high salaries. They’ve been shoved out the door. Nat Hentoff, James Ridgeway, Wayne Barrett … all gone. They were, in some ways, the soul of the old Voice — scrappy, unafraid to be progressives (and to care about political causes) and interested in social change. That didn’t fit with Lacey’s world view.
But it gets better: The Voice and Kutcher are now in a tweet war — and all of this is going to bring more attention to Backpage and the sex ads — which, again, don’t bother me, but do bother a lot of stuck-up law-enforcement types, who will now have even more reason to go after VVM. At the Observer notes:
As Backpage grows in popularity, more news stories have emerged suggesting that the kinds of abuses that led lawmakers to demand Craigslist shutter its erotic-services section are increasingly occurring on the site. In September a former child prostitute sued VVM for knowingly publishing advertisements of her, and later that month 21 attorneys general called on the company to follow Craigslist’s lead and ban escort ads. VVM declined, but offered to continue cooperating with law enforcement officials on cases originating on the site.
I’m not sure all this publicity is exactly what Lacey had in mind.