Extra! Extra! Exposing PG&E’s Big Lies

Pub date August 5, 2008
SectionBruce Blog

By Bruce B. Brugmann

For connoisseurs of PG&E’s Big Lies in political campaigns, the company’s early massive carpet bombing against the Clean Energy Initiative is most revealing. They are panicked.

Most likely, PG&E will not attack the fundamental premise of the pioneering measure (after all, clean and renewable energy is in this year). But, as our editorial this week notes, PG&E’s theme is to try and scare voters into thinking that the Clean Energy Act is too risky and too expensive in these difficult times. (The last time out, PG&E just used the phrase “too risky, too costly.”)

And they use just plain Big Lies, repeated endlessly in mailers, ads, astroturf campaigns. The reason they often get away with the ads is that they spend millions of dollars to push them and the local media retails them allegro furioso and does little to correct them. and even, in the case of the San Francisco Chronicle, just leaves the initiative out of the news and has yet to do a decent story or insert the local clean initiative angle on their energy stories.
For example, take David Baker’s otherwise creditable front page story in the Saturday (Aug. 2) Chronicle, “”Utiliies To Miss Energy Deadline, PUC says providers are failing to harness 20% from sun, wind.”

Baker doesn’t says nothing about the initiative, which sets ambitious goals for renewable energy. He didn’t quote its sponsors (Sups. Ross Mirkarimi and Aaron Peskin). He didn’t talk to any of the campaign leaders (chair Julian Davis, the Sierra Club’s John Rizzo et al). He didn’t point out that other studies, including one for the California Energy Commission, gave higher marks to public utilities. Why did he ignore the hottest issue on the fall ballot that tied directly into his story? I put the question to him in an email. No answer.

The point: since the local mainstream media don’t correct PG&E’s Big Lies, we’ll do so on a regular basis. .
Let us know if you spot one we haven’t covered. On guard, B3

P.S. A Potrero Hill martini to Matthew S. Bajko, who corrected a PG&E whopper in the Bay Area Reporter blog.
He noted that PG&E got “glowing media coverage” for its $250,000 shareholder donation to the campaign to defeat Proposition 8, the anti-gay marriage ban on the November ballot. The news, he said, was “just the latest in a string of pink steps the company hs taken this summer.”

However, he reported that the pro-gay moves “strike some San Francisco officials as suspect, as the company is locked in a fierce battle with state and local officials over two similar clean energy bills on the fall ballot.”
Some are questioning “PG&E’s altruism in the marriage fight” to shield it from the company’s “homophobic smear campaign” this spring against openly gay Assemblyman Mark Leno in his successful primary victory and that PG&E was behind the mayor’s ouster of Susan Leal as general manager of the PUC.

And he did what Chronicle reporters have not done: called the Clean Energy Campaign for comment. Spokesperson Julian Davis had a good one, “I think addition to greenwashing, PG&E is engaged in gay washing.”