By Phil Eil
The Jackson Arms Shooting Range in South San Francisco has plenty of promotions. Mondays are Ladies Night (half-priced lane for ladies), Tuesdays are N.R.A. Night (half-priced lane for cardholders), Wednesdays are Law Enforcement Night (second shooter is free with a law enforcement I.D.), and Thursdays are Group Night (third shooter is free, free handgun rental). But while the perks for cops, ladies, groups, and gunsters are nice, the real reason to go to Jackson Arms isn’t their marketing scheme. It’s the noise. It’s loud in there — terrifyingly, front-row-at-a-Van-Halen-concert loud. It’s so loud that when you step up to shoot, there’s no way anyone can hear what you’re saying.
Why does this matter?